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Vice President of Content Recommendation amp Growth Marketing

4 months ago

Park City, United States CLevelCrossing Full time

Vice President of Content Recommendation amp Growth Marketing

Location Park City, UT, United States Posted on Jul 07, 2022 Apply for this job your email:

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Profile Based in Park City, Utah, theu00A0Vice President of Content Recommendation & Growth Marketingu00A0will report to the SVP of Ecommerce & Digital and will oversee omnichannel growth marketing and paid media, with an emphasis on customer acquisition for **MEMBERS ONLY**SIGN UP NOW***. . You will be responsible for building and executing a performance-based growth marketing plan, including overseeing the media budget. You will be responsible for leading a team of 3-5 direct reports plus agencies and vendors. You will partner closely with the Brand Marketing, eCommerce, Retail, and Finance teams on **MEMBERS ONLY**SIGN UP NOW***. u2019s growth plan and various strategic projects.Duties and Responsibilities Manage all aspects of the customer acquisition process including but not limited to coordinating with external agencies, team recruiting, vendor/tool selection, asset development Drive growth strategy with both 3P and 1P product focus across all acquisition channels Oversee investment valuation framework for annual marketing spend, rooted in LTV, driving efficiency in new customer acquisition and customer development Set the strategy, analytical framework and execution of customer acquisition and engagement methodology Manage the paid marketing budget, while continuously looking for optimizations and efficiencies, including the maintenance of our proprietary algorithm in partnership and ensuring we are getting adequate support from our 3party partners. Closely partner with Creative to develop highly converting ad assets Develop, execute, and manage testing optimization strategies spanning ad assets, landing pages, targeting, media tactics, and new media channels Continuously evaluate emerging media strategies and rebalancing our paid marketing channel allocations. In partnership with Brand and Retention Marketing teams, develop integrated marketing plans and programs that fuel customer discovery, interest, engagement, and retention. In collaboration with external partners, strategize, develop and own retail distribution efforts Maintain a firm grasp of the competitive landscape, market opportunities, and customer acquisition KPIs and champion information dissemination throughout the organizationCoordinate a data-informed testing plan to develop new lifecycle campaigns, optimize existing ones and improve channel metrics.Collaborate with content programming leads and creative strategy to maintain a seamless brand voice and messaging inside the product experience and offline channels (including providing strategic guidance for paid media). Marketing Channel oversight: Performance Marketing:u00A0 PLA, Paid Search, Affiliate, Paid Social Brand Development:u00A0 YouTube, Podcasts, Organic Search, TV, InfluencersDevelops, trains, and motivates team.Proactively seeks out and studies information to remain current on media trends. KPI development for performance and brand channels, as well as leading teams towards an agile way of reading/reacting based on channel and content performance. Oversight of Growth Marketing strategies and deployment across **MEMBERS ONLY**SIGN UP NOW***. , Competitive Cyclist, and Steep and Cheap; with partnership across other North American (MotoSport.com) and European (Bergfreunde) businesses for best practices sharing and applicationEducations & Background Qualifications Must be at least 18 years of age with a high school diploma or GED, college degree preferred.Authorized to work in the United States.10-12 years of digital marketing experience across e-retail & DTC brands, paid and organic search, paid social and digital advertising, and personalized communications, across both web and mobileJob QualificationsExperience managing multi-functional in-house teams and external agenciesHighly analytical mindset with data-driven decision-making within an imperfect or incomplete information environment.Can combine these deep analytical skills with consumer empathy, to ensure we are always delivering delightful, customer-centric experiencesProven track record of operator development and passion for building high-output, cross-functional teamsHave an entrepreneurial spirit and are excited by the challenges that come along with building a disruptive businessStrong technical acumen and hands-on experience with tools such as Google Analytics, Optimizely, Looker, etc.Offline and retail experience is a plusStrong presentation skillsPhysical Requirements Ability to sit, stand, and walk for extended periods of timeAbility to work on computers and screens for extended periods of timeAbility to lift/carry 30 lbsScopeOrganizational Scope-All US locationsJob Location- Park City, UtahABOUT **MEMBERS ONLY**SIGN UP NOW***. u00A0ABOUT **MEMBERS ONLY**SIGN UP NOW***. u00A0Seek it. Find it. Send it. We help customers seek the perfect gear for their **MEMBERS ONLY**SIGN UP NOW***. , find their awe, and send it their way. Through our five brandsu2014**MEMBERS ONLY**SIGN UP NOW***. , Competitive Cyclist, MotoSport, Bergfreunde, and Steep&Cheapu2014we give our customers the gear, knowledge, and inspiration they need to chase lifeu2019s greatest moments. We foster local outdoor communities around the locations of our expanding number of retail stores, and weu2019re actively creating a more inclusive and equitable outdoors for all through our Diversity, Equity & Inclusion initiatives.Weu2019re a company of Gearheads and we offer personalized expertise at every level of the organization. This means we curate the best assortment of premium gear and apparel, a premium shopping experience, personalized Gearhead advice, super-fast and accurate fulfillment, and aspirational and informative content.We take growth and personal fulfillment seriously. For our employeesu2014aka, our Herdu2014this means career growth potential and the ability to take ownership and make an impact daily. We offer perks like an exceptional gear discount, an annual summer Adventure Contest, summer barbecues, and a pet-friendly office.u00A0When you join the **MEMBERS ONLY**SIGN UP NOW***.

Herd, you join a crew that is passionate about their jobs and equally stoked on the outdoors. Pre-dawn skintrack laps are the norm, MTB rides are our lunch break, and youu2019ll regularly find coworkers hitting the trail together post-work. Benefits are competitive and include medical, dental, vision, and disability & life insurance, paid maternity and paternity leave, 401(k) matching, Flexible Spending or Health Savings Account.Thanks for exploring our careers For your time and effort, use promo code CAREERS22 for 15% off full-price items in your cart. Some exclusions apply.#LI-WS1u00A0 ROLE SUMMARY:The Marketing Effectiveness Lead is an opportunity to bring marketing excellence to life at Pfizer. This critical role is where the marketing magic happens and is the intersection of where excellence standards get ... CompanyFederal Reserve Bank of San Francisco\\While the SF Fed is a Reserve Bank, we\'re not what you might expect.We\'re unreserved here. That means we seek new and diverse perspectives.We spark conversations and encourage de... Job InformationTHE COLLEGE BOARDVice President, BigFuture Growth MarketinginSALT LAKE CITYUtah-----------------------------------------------------------------------| -----------------------------------------------------...

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