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Vice President for Enrollment Management and Marketing

2 months ago

Oklahoma City, Oklahoma, United States American Association of Collegiate Registrars and Admissions Officers Full time

About the Role:

The Vice President for Enrollment Management and Marketing will play a critical role in driving strategic enrollment planning and meeting enrollment targets within approved operating budgets. This senior leader will serve as the chief enrollment officer of the American Association of Collegiate Registrars and Admissions Officers, providing leadership for traditional admissions, continuing education, graduate admissions, financial aid, and enrollment-related marketing activities.

Key Responsibilities:

  • Advising the President and Cabinet on strategic enrollment goals and establishing a plan for the Enrollment and Marketing division
  • Supervising the head of undergraduate admissions, graduate and professional education recruitment, financial aid, marketing, and enrollment systems
  • Setting departmental goals and assisting in personnel and program management
  • Preparing and managing annual budgets for admissions, financial aid, the marketing and communication department, and enrollment marketing
  • Staying informed about best practices in enrollment management among similar institutions and advising Senior Administrators and the Board of Trustees on enrollment-related issues

Requirements:

  • A master's degree and 10 or more years of progressively responsible experience in higher education enrollment management
  • A record of increasing the geographic and cultural diversity of the applicant and matriculated pool
  • Demonstrated success in influencing new student enrollment and retention through collaboration with faculty, student life professionals, athletics, high school counselors, and alumni
  • Professional and personal integrity, with an understanding of the complexity of recruiting and marketing to various types of students
  • Awareness of general enrollment challenges facing higher education, especially for small, tuition-driven institutions

About the College:

The American Association of Collegiate Registrars and Admissions Officers is a private, non-profit organization dedicated to serving the needs of collegiate registrars and admissions officers. The College offers a range of academic programs and is committed to fostering a diverse, equitable, inclusive, and just environment.