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Brand Marketing Coordinator

4 months ago

Plano, United States Freeman+Leonard Full time

Freeman+Leonard is seeking a Brand Marketing Coordinator to drive brand awareness, customer engagement, and sales growth. This position requires occasional travel for new store openings and offers an exciting opportunity for someone passionate about the hospitality industry. Franchise marketing experience is a plus.

Responsibilities:

Marketing Initiative Timeline Management: Map out timelines and schedules for marketing tests and initiatives, ensuring deadlines are met and results are accurately tracked and analyzed.

Internal Campaign Management: Update and maintain our internal campaign management platform, keeping track of marketing assets, campaign performance metrics, and key milestones.

Social Media Collaboration: Work closely with the Social Media Manager to align content creation and scheduling with broader marketing initiatives, ensuring consistent messaging across all channels.

Point of Purchase (POP) Management: Manage the ordering and distribution of all POP materials, ensuring consistency with brand standards and timely delivery to locations.

Product Photoshoot Coordination: Coordinate and oversee product photoshoots, working with external vendors and internal teams to capture high-quality images for use in marketing materials and promotional campaigns.

Marketing Budget Management: Communicate with accounting department and process all marketing invoices and expenses; reconciling marketing ad fund with forecast.

Franchisee Communication: manage ongoing communication with franchisees regarding marketing initiatives and meetings

Qualifications:

- Bachelor's degree in Marketing or Communications

- 1-3 years of experience in marketing, preferably in the QSR, restaurant or retail industry.

- Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment.

- Excellent communication and collaboration skills, with the ability to work effectively cross-functionally.

- Proficiency in Microsoft Office Suite and familiarity with marketing analytics tools.

- Willingness to travel occasionally for new store openings and other business-related events.

Benefits:

- Competitive salary plus benefits package including health insurance and retirement savings plan