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Staff Product Marketing Manager

2 months ago

Little Ferry, United States Docker Full time

Docker is a remote first company with employees across Europe, APAC and the Americas that simplifies the lives of developers who are making world-changing apps. We raised our Series C funding in March 2022 for $105M at a $2.1B valuation. We continued to see exponential revenue growth last year. Join us for a whale of a ride

The Verify/Share team is building products to help developers effectively make their applications more reliable and more secure. We measure this as more time building, less time spent on repetitive operational tasks, and less context switching. The candidate for this role will be core to expanding and strengthening Docker’s multi-product portfolio.

The ideal candidate is passionate about great user experience. This includes both the developer experience of those building on top of the platform and that of the end users consuming services built on the platform. They have recent experience in building and marketing a modern platform for services/applications. They enjoy working with peers in product, engineering, design, marketing, and sales to find the best solution for our users. They have an eye for areas to improve customer outcomes, and the ability to clearly communicate product positioning across a wide range of formats and channels, both internally and externally.

Responsibilities:

Develop and execute a comprehensive go-to-market strategy for Docker products, in close collaboration with teammates in product, engineering, design, marketing, and sales. Develop and manage the product marketing strategy within the Share and Verify product lines, ensuring that resources are allocated effectively to deliver the best possible return on investment. Create and execute product marketing campaigns that drive awareness, adoption, and retention of Docker's products and services. Stay up to date with industry trends and emerging technologies, and apply this knowledge to inform product strategy and drive innovation at Docker. Develop and maintain a deep understanding of the competitive landscape, market trends, and customer needs to inform product strategy and ensure that Docker's offerings remain competitive and innovative. Work closely with peers in product development to ensure that the platform we build meets the needs of our users, and to align on key product goals and objectives.

Qualifications:

5+ years of experience in product marketing or product management roles, with a focus on software products/developer tools Excellent problem-solving and analytical skills Ability to analyze complex market trends and customer needs Experience with data analysis or market research techniques (e.g., survey design, market segmentation) Ability to create compelling product marketing content Experience with public speaking or presentation skills Ability to work effectively across a broad range of team environments Experience with collaboration tools (e.g., Slack, Airtable, Asana, Miro)

Attributes we look for:

Strategic thinking: The ability to develop and execute go-to-market strategies that align with business objectives and priorities. Technical focus: A strong understanding of the products and technologies that you take to market, including their capabilities, limitations, and potential applications. Customer obsession: A deep empathy for customers and a passion for understanding their needs, behaviors, and motivations. Data-driven decision-making: The ability to analyze data, identify trends, and make informed decisions that drive improved business outcomes. Collaboration: The ability to work effectively with cross-functional teams, including engineering, design, sales, and marketing. Communication skills: The ability to articulate complex technical information in a clear and concise manner to both technical and non-technical audiences. Adaptability: The ability to adapt quickly to changing priorities, business needs, and market conditions. Creativity: The ability to generate innovative ideas and approaches that drive business success. Storytelling skills: The ability to craft compelling narratives that bring the product to life and resonate with customers and stakeholders. Integrity: A strong moral compass and a commitment to ethical decision-making and business practices.

What to expect in the first 30 days:

Meet the team. Understand the team mission. Start building an understanding of the company’s specific needs around driving revenue for the organization and supporting our customers. Understand and evaluate the current full range of products and services that Docker offers. Build relationships across the organization. Ship your first customer-facing asset.

What to expect in the first 90 days:

Build strong cross-functional partnerships, including effective working relationships with various teams, including engineering, product, design, sales, and customer success, to ensure that marketing strategies are aligned with business objectives and priorities. Develop a deep understanding of the product and target audience, including a comprehensive understanding of the product's features, benefits, and unique value proposition, as well as the needs and workflows of the target audience.

What to expect in the first year:

Define and execute go-to-market strategies for new products or features. By this stage, you will have developed and implemented successful launch plans for new products or features, including messaging, positioning, and packaging strategies. Demonstrate data-driven decision making: By this point, you will have used data and analytics to inform marketing strategies, measure campaign effectiveness, and optimize performance over time. Contributed to the growth and success of the product line: You will have played a key role in driving revenue and customer satisfaction through innovative marketing initiatives, such as content marketing, social media marketing, and events.

Perks (for Full Time Employees)

Freedom & flexibility; fit your work around your life Home office setup; we want you comfortable while you work 16 weeks of paid Parental leave Technology stipend equivalent to $100 net/month PTO plan that encourages you to take time to do the things you enjoy Quarterly, company-wide hackathons Training stipend for conferences, courses and classes Equity; we are a growing start-up and want all employees to have a share in the success of the company Docker Swag Medical benefits, retirement and holidays vary by country

Docker embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our company will be.

Due to the remote nature of this role, we are unable to provide visa sponsorship.

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