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Strategic Marketing Manager

3 months ago

Milwaukee, United States Regal Rexnord Corp Full time

Scope of role

The Strategic Marketing Manager - Technology & Digital Solutions is responsible for defining and managing short- and long-term marketing strategies within Regal Rexnord's Perceptiv Intelligent Reliability Solutions group. This role will work closely with Perceptiv's Product Management and Sales teams to create commercial growth strategies, perform market analysis and segmentation, execute on effective marketing programs, and launch new offerings to the market. A successful candidate will possess the capability to collaborate with Perceptiv's Senior Leadership Team on 3-5 year growth strategies. This role is responsible for the management of all marketing strategies, campaigns and tactics, including: digital (email, ads, SEM), print, sales enablement, tradeshows, webinars, training, lead generation, industry & application specific marketing, value proposition messaging, and branding. The Strategic Marketing Manager will work closely with Corporate Marketing and 3rd Party Marketing Firms to execute on key strategies. The ideal candidate will have a knowledge of growth-oriented marketing strategies, experience with technology enabled solutions and platforms, and possess a strong drive for execution and ownership. Perceptiv is a fast-paced, high-growth business that is looking for a Strategic Marketing Manager with a strong sense of ownership, drive and capability to thrive in a dynamic environment.

Key Responsibilities

  • Create marketing strategies focused on Perceptiv customer (End Users and OEMs) needs and value propositions tailored to key market segments and personas, using a combination of both digital and traditional marketing techniques
  • Lead market analysis, sizing, and segmentation, including identification of emerging trends that impact target industry verticals
  • Evaluate market opportunities as well as competitive offerings to identify markets and applications where Regal Rexnord's Perceptiv technology provides differentiated value
  • Create the core Perceptiv value proposition messaging and position to win in target markets
  • Grow brand recognition for Perceptiv with the goal of establishing Perceptiv as a brand preference through marketing strategies, trade associations, digital marketing, webinars, speaking engagements, and more.
  • Develop new product launch plans with Product Management and Sales teams to drive Sales support, lead generation, market awareness, and customer adoption
  • Establish partnerships and collaborative initiatives with strategic 3rd parties for co-marketing and go-to-market programs, including end-user incentives, for mutual growth
  • Work closely with Perceptiv leadership team and Corporate Marketing team to establish, monitor and manage marketing KPIs
  • Develop and implement strategies and tactics to drive significant lead generation
  • Manage all assigned marketing projects through use of strong communication, collaboration, project management, ownership, and execution skills
  • Serve as member of Perceptiv Leadership Team to develop and execute on long-term strategy for business
  • Work with Product Management and Sales teams to establish a customer advisory board for VOC
  • Collaborate with Regal Rexnord's Industry Specific Sales and Marketing teams to ensure alignment of marketing and value proposition efforts across all target verticals
  • Manage marketing and enablement of all Distribution and Channel Partners
  • Collaborate with Regal Rexnord divisions to convey Perceptiv value proposition and grow sales of offerings
  • Benchmark industry best practices and ensure that Perceptiv is adopting leading marketing strategies
  • Support evaluation of new markets, offerings and industries, and be a value added leader to develop strategic plans and new growth initiatives

PROFESSIONAL EXPERIENCE/QUALIFICATIONS

  • Bachelor's degree in Marketing or Engineering preferred
  • MBA or advanced degree preferred
  • 10+ years experience in Marketing or Product Management roles
  • 5+ years experience creating and managing growth oriented marketing strategies
  • Experience in industrial manufacturing and reliability marketing is strongly preferred
  • Possess strong business and marketing acumen with an understanding of how to drive awareness, positioning, and adoption in an industrial, distribution focused business
  • Strong knowledge of digital marketing capabilities, trends, and KPIs
  • Team player who can lead cross-functional teams and collaboration to accomplish goals
  • Strong written and verbal communication skills
  • Strong sense of ownership and drive for success
  • Bias for action with a willingness to gather iterative feedback to hone design concepts
  • Leads by example, demonstrating the highest standards of integrity, ethical conduct, commitment, and performance within Regal Rexnord.
  • Track record of developing and implementing marketing strategies within a large, complex organization
  • Strong background in soliciting customer feedback, interpreting results, and strategically implementing changes
  • Ability to think critically and objectively about what is/isn't working and adjust accordingly
  • Ability to candidly and succinctly voice opinions while managing relationships and team dynamics
  • Ability to bring new ideas and strategies to bear; not afraid to challenge status quo
  • Listens and accepts the views of others without abandoning own position
  • Analyze market data and voice of the customer data to anticipate trends; is future oriented
  • Ability to operate well in ambiguity; self-starter with ability to chart own path
  • Ability to lead cross-functionality with track record of collaboration
  • Proven track record of achieving results at various levels throughout the organization

Travel: 20% - 30%

Location: Ideal is based in Milwaukee HQ as Hybrid role. Will consider fully remote for right candidate.

Benefits

  • Medical, Dental, Vision and Prescription Drug Coverage

  • Spending accounts (HSA, Health Care FSA and Dependent Care FSA)

  • Paid Time Off and Holidays

  • 401k Retirement Plan with Matching Employer Contributions

  • Life and Accidental Death & Dismemberment (AD&D) Insurance

  • Paid Leaves

  • Tuition Assistance

About Regal Rexnord

Regal Rexnord is a $6.5B publicly held global industrial manufacturer with 30,000 associates around the world who help create a better tomorrow by providing sustainable solutions that power, transmit and control motion. The Company's electric motors and air moving subsystems provide the power to create motion. A portfolio of highly engineered power transmission components and subsystems efficiently transmits motion to power industrial applications. The Company's automation offering, comprised of controllers, drives, precision motors, and actuators, controls motion in applications ranging from factory automation to precision tools used in surgical applications.

The Company's end markets benefit from meaningful secular demand tailwinds, and include factory automation, food & beverage, aerospace, medical, data center, warehouse, alternative energy, residential and commercial buildings, general industrial, construction, metals and mining, and agriculture.

Regal Rexnord is comprised of three operating segments: Industrial Powertrain Solutions, Power Efficiency Solutions, and Automation & Motion Control. Regal Rexnord has offices and manufacturing, sales and service facilities worldwide. For more information, including a copy of our Sustainability Report, visit RegalRexnord.com.

Equal Employment Opportunity Statement

Regal Rexnord is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity, age, ancestry, national origin, marital status, citizenship status (unless required by the applicable law or government contract), disability or protected veteran status or any other status or characteristic protected by law. Regal Rexnord is committed to a diverse and inclusive workforce. We are committed to building a team that represents diverse and inclusive backgrounds, perspectives, and skills. If you'd like to view a copy of the company's affirmative action plan or policy statement, please email Recruiting@RegalRexnord.com. If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail Recruiting@RegalRexnord.com.

Equal Employment Opportunity Posters

Notification to Agencies: Please note that Regal Rexnord Corporation and its affiliates and subsidiaries ("Regal Rexnord") do not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement or similar contract and approval from HR to submit resumes for a specific requisition, Regal Rexnord will not consider or approve payment to any third-parties for hires made.