Growth Marketing Manager

3 weeks ago

Austin, United States Rippling Full time

Alpine IQ was founded in 2019. At its inception, Alpine IQ developed a groundbreaking tool to manage customer data compliance across multi-state/ provincial regulatory environments. This concept later sprouted organically into a full suite of tools to protect, segment, promote, and sync consumer experiences both in-store and online. The Alpine product lineup includes many components that work seamlessly together on top of high-risk industry specific 3rd parties to power loyalty systems, mobile apps, marketing, point of sale, marketing messaging automation, referral programs, store review automation, in-store screens, and more. About the role As our Growth Marketing Manager, you will play a pivotal role in helping us scale our business. You will lead our growth marketing efforts, focusing primarily on lead generation, to drive customer acquisition, activation, retention, and upsell. This role requires a strategic leader with a passion for data-driven decision making, creative experimentation, and team development. What you'll do Develop and implement a comprehensive growth marketing strategy that focuses on lead generation that is aligned with our business goals. Execute and manage various digital marketing tactics including but not limited to AMB campaigns, paid ads, paid social ads, SEO, SEM, email marketing and content marketing. Utilize data analytics tools to monitor and analyze performance against KPIs to optimize campaigns and marketing initiatives. Conduct A/B testing and implement changes across various channels to maximize results. Create, manage, and optimize lead nurturing strategies and automation. Collaborate with the sales team to align on MQLs and SQLs, improve lead quality, and drive revenue growth. Collaborate with cross-functional teams including product, sales, and engineering to ensure a cohesive growth strategy. Qualifications Proficiency in SEM, PPC, email marketing, and social media marketing. ABM experience considered an asset. Strong data analysis skills and proficiency in using marketing analytics tools such as Google Analytics Demonstrated ability to design and execute growth experiments and conversion tests. Outstanding leadership skills with the ability to mentor and inspire a team. Ability to work cross-functionally with excellent communication skills. Strategic thinking with a customer-centric mindset. Qualifications Bachelor’s degree in Marketing, Business, or related field. An advanced degree or relevant certification is a plus. 3-5 years of experience in digital marketing, lead generation or growth marketing B2B & SaaS experience required Proven track record of driving user acquisition and lead generation. Experience in Account Based Marketing (ABM) considered an asset. Deep understanding of SaaS metrics and how marketing efforts drive them. Medical, Dental, Vision, and ancillary benefits 401(k) Company Match Unlimited PTO 14 weeks of Paid Parental Leave Virtual Events &

Annual Company Meetup Company Laptop and More Ready to embark on this adventure together? We can't wait to meet you and explore the endless possibilities. #J-18808-Ljbffr

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