Growth Marketing Manager

3 weeks ago

Austin, United States Ouro Full time

About the Company:

Ouro is a global, vertically-integrated financial services and technology company dedicated to the delivery of innovative financial empowerment solutions to consumers worldwide. Ouro’s financial products and services span prepaid, debit, cross-border payments, and loyalty solutions for consumers and enterprise partners.

Ouro's flagship product Netspend provides prepaid and debit account solutions that connect customers with secure, convenient access to global payment networks so they can manage their money and make everyday purchases. With a nationwide U.S. retail network, customers can purchase and reload Netspend products at 130,000 reload points and over 100,000 distributing locations.

Since Ouro's founding in 1999 by industry pioneers Roy and Bertrand Sosa, Ouro products have processed billions of dollars in transaction volume and served millions of customers worldwide. The company is headquartered in Austin, Texas with regional offices around the world. Learn more at www.ouro.com.

Role Overview:

The Growth Marketing Manager – Direct Mail is pivotal in driving Ouro's expansion and refinement in Direct Mail and other Direct Marketing channels. This role directly contributes to our customer base and revenue growth by spearheading the strategy, execution, and optimization of direct mail campaigns. You will manage the entire marketing lifecycle, from ideation to execution, across Netspend and partner brands, ensuring alignment with our broader marketing goals. This role will be reporting directly to the Director of Direct Marketing.

Key Responsibilities:

Direct Mail Campaign Management: Lead and measure direct mail campaigns, including traditional, shared mail, and prospect email channels. Manage budget pacing and media efficiency to achieve volume goals. Full Funnel Management: Strategize and execute across the marketing lifecycle, including campaign ideation, lead sourcing, creative execution, landing page optimization, and product order flow enhancement. Testing and Optimization: Constantly seek performance improvements through testing creatives, formats, copy, landing pages, and tactics. Identify new audiences and growth opportunities. Budgeting and Forecasting: Own your metrics. Collaborate with the Acquisition Team and Account Managers for budgeting, strategy guidance, and KPI forecasting. Update performance reports and marketing forecasts regularly. Strategic Roadmap Development: Explore new marketing technologies, vendors, and lead sources to scale our direct mail efforts. Conduct competitive analyses using enterprise-class tools. Executive Reporting: Create and present channel performance summaries and investment cases for growth and innovation to leadership.

What You'll Bring:

Bachelor's Degree 3+ years of direct mail marketing experience, with a strong preference for candidates with B2C and financial sector experience. Expertise in managing large, complex direct mail programs. Proficiency in lead sourcing and creating conversion-driven materials. Strong analytical skills, with proficiency in Excel and data analysis. A track record of success in performance marketing and customer acquisition. Creative insight, balancing analytical decision-making with an intuitive understanding of effective messaging and design. Ability to thrive in a dynamic environment, demonstrating initiative and resourcefulness. A passion for performance marketing and meticulous attention to detail.

#J-18808-Ljbffr

  • Growth Marketing Manager

    1 week ago

    Austin, United States Fospha Marketing Full time

    Fospha is the marketing measurement platform for eCommerce brands. We have found product/market fit in the last two years and quickly become the market leader for measurement in EMEA. We are the only business of our type to be a certified partner of Meta, TikTok and Snap, and have worked with those customers to drive massive growth and value for both sides...

  • Growth Marketing Manager

    21 hours ago

    Austin, United States Fospha Marketing Full time

    Fospha is the marketing measurement platform for eCommerce brands. We have found product/market fit in the last two years and quickly become the market leader for measurement in EMEA. We are the only business of our type to be a certified partner of Meta, TikTok and Snap, and have worked with those customers to drive massive growth and value for both sides...

  • Growth Marketing Manager

    1 day ago

    Austin, United States SurePoint Technologies Full time

    The Growth Marketing Manager is a performance-oriented position needed to spearhead our efforts in driving customer acquisition, engagement, and revenue growth. Reporting directly to the Senior Vice President of Marketing, the Growth Marketing Manager will lead the development and execution of comprehensive demand generation strategies that are aligned with...

  • Growth Marketing Manager

    1 day ago

    Austin, United States MongoDB Full time

    The worldwide data management software market is massive (According to IDC, the worldwide database software market, which it refers to as the database management systems software market, was forecasted to be approximately $82 billion in 2023 growing to approximately $137 billion in 2027. This represents a 14% compound annual growth rate). At MongoDB we are...

  • Growth Marketing Manager

    1 week ago

    Austin, United States SurePoint Technologies Full time

    The Growth Marketing Manager is a performance-oriented position needed to spearhead our efforts in driving customer acquisition, engagement, and revenue growth. Reporting directly to the Senior Vice President of Marketing, the Growth Marketing Manager will lead the development and execution of comprehensive demand generation strategies that are aligned with...

  • Growth Marketing Manager

    4 days ago

    Austin, United States Enverus Full time

    Growth Marketing Manager Why YOU want this position Enverus is the leading energy SaaS company delivering highly technical insights and predictive/prescriptive analytics that empower customers to make decisions that increase profit. Enverus' innovative technologies drive production and investment strategies, enable best practices for energy and commodity...

  • Growth Marketing Manager

    1 week ago

    Austin, United States 4M Analytics Full time

    We’re looking for a data-driven Growth Marketing Manager to spearhead our demand generation efforts for inbound growth. If you are a dynamic marketer with a proven track record of running and optimizing organic and paid integrated marketing campaigns on social media platforms and possess hands-on experience with detailed setup and management of tracking,...

  • Product & Growth Marketing Manager

    1 week ago

    Austin, United States Eurofins Scientific Full time

    Reporting to the VP of Global Marketing CPT, located in Singapore, the Product & Growth Marketing Specialist/ Manager will be responsible for developing and executing comprehensive marketing strategies, drive brand awareness, loyalty and contribute t Marketing Manager, Growth, Manager, Marketing, Customer Experience, Product, Business Services

  • Events Marketing Manager

    1 week ago

    Austin, United States Fospha Marketing Full time

    Fospha is the marketing measurement platform for eCommerce brands. We have found product/market fit in the last two years and quickly become the market leader for measurement in EMEA. We are the only business of our type to be a certified partner of Meta, TikTok and Snap, and have worked with those customers to drive massive growth and value for both sides...

  • Events Marketing Manager

    17 hours ago

    Austin, United States Fospha Marketing Full time

    Fospha is the marketing measurement platform for eCommerce brands. We have found product/market fit in the last two years and quickly become the market leader for measurement in EMEA. We are the only business of our type to be a certified partner of Meta, TikTok and Snap, and have worked with those customers to drive massive growth and value for both sides...

  • Growth Marketing Manager

    22 hours ago

    Austin, United States Fliff Inc Full time

    Fliff reimagines sports betting as a social, and free-to-play game build for all types of sports fans. We've built a social sportsbook experience that allows users to compete for leaderboard positioning, to achieve badges and build their status within the game. We are pioneering play-for-fun sports gaming, with a social sportsbook experience that is...

  • Product & Growth Marketing Manager

    2 weeks ago

    Austin, United States Eurofins Full time

    Eurofins is a dynamic and innovative company with a global presence. We are committed to delivering exceptional services that resonate with customers around the world. As we continue to expand, we are seeking an Product & Growth Marketing Manager to lead and elevate the Eurofins Consumer Product Testing (CPT) brand presence on a global scale. Job Description...

  • Product & Growth Marketing Manager

    2 days ago

    Austin, United States Eurofins Scientific Full time

    Company Description Eurofins is a dynamic and innovative company with a global presence. We are committed to delivering exceptional services that resonate with customers around the world. As we continue to expand, we are seeking an Product & Growth Marketing Manager to lead and elevate the Eurofins Consumer Product Testing (CPT) brand presence on a global...

  • Product & Growth Marketing Manager

    17 hours ago

    Austin, United States Eurofins Agro NL Full time

    Eurofins is a dynamic and innovative company with a global presence. We are committed to delivering exceptional services that resonate with customers around the world. As we continue to expand, we are seeking an Product & Growth Marketing Manager to lead and elevate the Eurofins Consumer Product Testing (CPT) brand presence on a global scale. Job Description...

  • Product Growth Marketing Manager

    7 days ago

    Austin, United States Eurofins USA Consumer Product Testing Full time

    Job Description Reporting to the VP of Global Marketing CPT, located in Singapore, the Product & Growth Marketing Specialist/Manager will be responsible for developing and executing comprehensive marketing strategies, drive brand awareness, loyalty and contribute to overall business growth. This role requires a creative and analytical mindset, strong...

  • Product Growth Marketing Manager

    1 week ago

    austin, United States Eurofins USA Consumer Product Testing Full time

    Job Description Reporting to the VP of Global Marketing CPT, located in Singapore, the Product & Growth Marketing Specialist/Manager will be responsible for developing and executing comprehensive marketing strategies, drive brand awareness, loyalty and contribute to overall business growth. This role requires a creative and analytical mindset, strong...

  • Product Growth Marketing Manager

    1 week ago

    austin, United States Eurofins USA Consumer Product Testing Full time

    Job Description Reporting to the VP of Global Marketing CPT, located in Singapore, the Product & Growth Marketing Specialist/Manager will be responsible for developing and executing comprehensive marketing strategies, drive brand awareness, loyalty and contribute to overall business growth. This role requires a creative and analytical mindset, strong...

  • Product Growth Marketing Manager

    1 week ago

    Austin, Texas, United States Eurofins USA Consumer Product Testing Full time

    Job DescriptionReporting to the VP of Global Marketing CPT, located in Singapore, the Product & Growth Marketing Specialist/Manager will be responsible for developing and executing comprehensive marketing strategies, drive brand awareness, loyalty and contribute to overall business growth. This role requires a creative and analytical mindset, strong...

  • Product Growth Marketing Manager

    2 weeks ago

    Austin, Texas, United States Eurofins USA Consumer Product Testing Full time

    Job DescriptionReporting to the VP of Global Marketing CPT, located in Singapore, the Product & Growth Marketing Specialist/Manager will be responsible for developing and executing comprehensive marketing strategies, drive brand awareness, loyalty and contribute to overall business growth. This role requires a creative and analytical mindset, strong...

  • Growth Marketing Manager

    6 hours ago

    Austin, United States META Full time

    The Global Business & Product Marketing (GBPM) team connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers grow their business leveraging our solutions. Our team is seeking a...