Affiliate Marketing Manager

2 weeks ago

Austin, United States Round Barn Labs Full time

Manager Affiliate & Partner Marketing


Round Barn Labs (RBL) is a fast-growing independent growth marketing consulting firm offering Growth Strategy, Analytics, Paid Marketing (Search, Social, Programmatic), and intelligent affiliate (influencer) partner marketing.


We are long-term thinkers driving impact for our clients.


RBL thinks about individual channels and the entire picture in ways typical agencies do not.


We have a more robust understanding of in-house teams and growth. Since our founding 10 years ago, we’ve worked with brands like ModCloth, Future Fitness, LiveNation, Nextdoor, Hatch, Amazon, Facebook/Meta (Portal & Oculus), Ironclad, Perk, Atlassian, Hopin, Ask, Tempo, Hatch, AXS, Puma, Ritual, and Grammarly to name a few.


We are the only affiliate agency or consulting firm that has experience working on affiliate programs for eBay (in-house), Amazon (in-house), and Facebook/Meta (agency) with a particular strong background in ECommerce, Marketplace, Health & Wellness, SaaS B2B, and Consumer Technology companies.


We can give our clients two core channels to drive holistic growth: 1) ACQUIRE Paid Social/Search/Programmatic, and 2) PARTNER Affiliate/Partner/Influencer. We collaborate with high-growth B2C e-commerce, subscription, and marketplace clients in the U.S. We're nimble, hungry, fast-paced, and keep our distributed team happy.

Inspired by leading growth practitioners to be more than an agency, we are working with clients to unlock growth.


About You


This is an exciting and pivotal role for you, and it has the potential to have a significant impact on RBL and our clients. You are a vital player in our fast-growing affiliate practice. You are interested in affiliate and partner marketing and performance marketing. You are curious and competitive, have an eye to improve the client experience, and can see projects through to completion.


As RBL’s Manager of Affiliate Marketing, you will be responsible for the following key areas: execution of affiliate recruitment, activation, optimization, communication, reporting, and data analysis, working with teammates to deliver client results.


In addition to strategic and execution support, you will have a significant seat at the table and voice within the organization and the opportunity to grow with the team. You will need the drive to work independently and the communication skills to work as part of a growing team. Successful teammates have been great communicators and have exhibited strong ownership.


This is a very hands-on role where you are able to select and implement performing affiliate partners for clients to hit their monthly, quarterly, and yearly goals.


This is an exciting learning opportunity to be part of building and implementing systems for high impact. It’s a significant learning opportunity to be at the forefront of growth and paid marketing, working closely with seasoned growth and performance marketing practitioners and world-class clients.


We recommend the following PXA certifications:


You’ll be responsible for:


• Supporting our clients, affiliate team, paid media, publisher development, and data team


• Driving affiliate execution for top-tier clients in collaboration with experienced affiliate pros


• Support RBL affiliate team reporting, insights, recruitment, optimization, communication, and presentations.


• Work with the team to reach key performance indicators, optimize objectives, and reach client goals.


• Recruitment, Activation, Optimization, and Management of relevant incremental partners


• Collaborating to hit goals for volume, CPA, ROI, and incrementality.


• Identifying and executing tasks that will have the most significant impact in hitting targets.


• Quantifying and prioritizing initiatives/opportunities accordingly and collaborating with the team to set priorities.


• Monitoring affiliate partner traffic and performance to ensure the account is pacing well relative to budgets, promotional plans, and targets.


• Troubleshooting pixels, UTM tags, tracking, and instrumentation as needed with help from the team and technical resources.


• Have an eye for building helpful reporting and recommend improvements to existing processes, reporting, and analysis


• Implementing testing initiatives in critical areas such as ad creatives, promotional schedules, publisher communication, and 3rd-party tools.


You’ll need to have:


• A minimum of 3 years’ affiliate partner marketing experience


• Proven prior work experience managing affiliate accounts with various goals and across several different industries


• Experience in one or more of the following in-house management: affiliate network, affiliate marketing agency, merchant or publisher


• Knowledge of International partners and affiliate ecosystem a plus


• Experience on affiliate marketing platforms: Impact, CJ, RAN, TUNE, Partnerize, and AWIN.


• Strong written and verbal communication skills. This is critical to ensure client success and alignment of team and client expectations, particularly on a remotely distributed team such as ours.


Additional points we’d like to see:


• A Bachelor’s Degree or equivalent years of experience required


• A Google Analytics certification


• A passion for Partner Marketing and Growth


• You are an energetic and creative search marketing enthusiast, eager to roll up your sleeves and be hands-on, learn, and grow in affiliate and paid marketing


• You have an entrepreneurial spirit and are a self-starter; able to work both independently and in a team environment


• Interested in innovation and working with new, improved methodologies for boosting performance


Benefits include unlimited PTO, health medical dental vision therapy benefits, 401k, a competitive salary, a significant voice in a small, fast-growing firm, fun quarterly and yearly team events, a learning stipend to continue to grow in your career, and 10% of your time to work on non-client projects.


About Us


We believe in growth principles like Always Be Testing (ABT) and a competitive, collaborative, supportive culture. We are a distributed team with players in Austin, Portland, and Los Angeles.


Best-in-class growth marketing impact requires a best-in-class workforce, and we believe that comes from a diverse mix of backgrounds and experiences. RBL is proud to be an equal opportunity employer, committed to evaluating all qualified candidates regardless of gender, gender identity, race, national origin, religion, sexual orientation, genetics, disability, age, or veteran status. Furthermore, we believe optimal results come from operating a meritocracy built upon the diversity of thought and background and absolutely devoid of discrimination and hate speech.

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