Growth Marketer

4 weeks ago

Austin, Texas, United States Routefusion Full time

About Routefusion:

Routefusion is the first embeddable cross-border payments-as-a-service company founded by software engineers for software engineers. Routefusion's API enables neo-banks, payroll providers, platforms, and marketplaces to begin offering cross-border payments to their customers in as quickly as two days. With a single integration, Routefusion customers have access to more than seven different banking and FX providers. We support some of the most innovative and fastest-growing fintechs in the world.

Role Overview:

We are looking for a growth or demand gen marketer. The ideal candidate for this position is someone who has been at an agency or has been working in a marketing field for 2-5 years. The ideal person should be looking to take what they have learned on an execution level and begin applying their learned and new ideas to Routefusion. We already have a baseline, and we are not looking for a marketer to come in with "the new crayons". We want someone who is passionate about increasing the Top of Funnel.

This person will report directly to me, the CEO, but make no mistake this is not an executive role; this is a mid-level role, working long hours with great rewards that will directly impact the success of the business.

If you are the type of person that gets obsessed with your work and can go into a flow state for hours on end, this role is for you. If you are the person who is tired of your boss not listening to your new ideas on how to grow the pipeline, etc., this role is for you. If you can make a lot with a little and truly enjoy the grinding process, this role is for you.

The Ideal Candidate:

The ideal candidate should be familiar with TikTok, Instagram, LinkedIn, Podcasts, and other media channels and have ideas on how to make things go "viral" or get more views.

The ideal candidate should have proven success around email marketing campaigns and have ideas on how to improve them, etc.

The ideal candidate should be ready to challenge the CEO about WHY this messaging will work and be able to iterate extremely fast when traction is not what they thought it was going to be, or vice versa.

The ideal candidate should be analytical, organized, and be familiar with Salesforce.

The ideal candidate should have a good writing voice. It should not be traditional business. It should be new age with a twist. Business is not formal, and you should have opinions on this.

The ideal candidate is someone who does not fit into the normal mix. You should have opinions, and should question everything.

WE DO NOT WANT COOKIE CUTTER, BE DIFFERENT, this is a creative role at the end of the day.

Responsibilities:

  • Grow the pipeline with a little budget.

What to look forward to:

If you want to be a part of a small team at an early-stage company that brainstorms ideas, executes, and pivots at an extremely fast pace, this is somewhere you will enjoy.

If you want a place that is an easy ride, please do not apply.

We are working hard towards growing this into an extremely profitable business; this is not a ride and coast. If you come in with that attitude, I believe you will be extremely pleased with the culture and people at this business.

Compensation:

$60k-$100k with equity and eligible for performance bonus. You should feel comfortable talking to the CEO about why you are worth what you are worth and what you want.

Culture:

We believe in an active, healthy lifestyle - we think that if you take care of your mind, body, and soul that directly translates into a happier life which directly impacts the quality of your work.

We believe in a family-first culture. The most important aspect of one's life is their family, and relationships outside of work. We think if we build a culture around family values, that will directly translate into a happier employee and a more performant culture at Routefusion.

We are a glass is half full company. We are realistic optimists that bring sunshine and rainbows into the office or Zoom calls every day. Problems are a good thing because they lead to solutions and better products.

We believe in leveling up ourselves and one another. We work hard to build ourselves up in activities outside of work, whether that is Mountain Biking, Skiing, Sand Volleyball, Yoga, Gardening, Fashion, Spiritual life, or anything in between.

We believe that if you are working at Routefusion you are here because you are meant to be here. You are here to build the future of payments and international banking, creating a one-world financial operating system. We look for people that are mission-driven not paycheck-driven. We think this is the healthiest environment to work in, and also the most fun

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