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Senior Performance Marketing Specialist

4 months ago

Austin, United States ManyChat Full time
WHO WE ARE

Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram.

Trusted by over 1 million brands in 170+ countries, we're an official Meta Business Partner, backed by top investors, including Bessemer Venture Partners.

With 200+ teammates across international offices in Austin, Barcelona, Yerevan, So Paulo, and Amsterdam - Manychat helps businesses across the globe improve their ROI and grow faster.

WHAT WE'RE LOOKING FOR

We are seeking for a Senior Performance Marketing Specialist, who will report to the Manager, Performance Marketing. This person will be adept at crafting and executing effective performance marketing strategies that boost user acquisition, engagement, and retention. This role requires deep expertise across a range of digital marketing channels such as PPC/SEM, social media, display advertising, and affiliate marketing. If you have a proven track record in these areas and are looking to make a significant impact within a team, we encourage you to apply.

WHAT YOU'LL DO
  • Develop, execute, and optimize cutting-edge digital campaigns from conception to launch across multiple channels.
  • Work closely with cross-functional teams including product/UX, brand, creative, content, and customer success departments to develop a cohesive and effective marketing strategy.
  • Analyze campaign performance and adjust strategies accordingly.
  • Manage substantial marketing budget and allocate/spend funds wisely.
  • Continuously test new digital marketing channels, including new social media platforms, programmatic advertising, and other emerging technologies.
  • Produce detailed reports on key performance indicators and other measurable objectives.
  • Stay up-to-date with digital marketing trends and potential new channels and strategies, including updates on PPC/SEM and social media.
WHAT YOU'LL BRING
  • Bachelor's degree in Marketing, Business, or a related field.
  • At least 4 years of experience in digital marketing, with a proven track record in performance marketing.
  • Extensive knowledge of various advertising platforms (e.g., Google Ads, Meta Ads) and analytics tools (e.g., Google Analytics, Tableau).
  • Experience handling marketing budgets and forecasting/reporting results.
  • Strong analytical skills and experience with reporting and data analysis.
  • Proficiency in marketing automation technology.
  • Knowledge of SEO and content marketing is a plus.
  • Excellent analytical, organizational, project management, and time management skills.
  • Innovative and creative, with a concise, precise, and effective approach to problem-solving.
WHAT WE OFFER

We care about your growth, well-being, and comfort
  • Annual professional development reimbursement.
  • Generous time-off policy to balance your work and life.
  • Competitive medical, dental, and vision coverage for you and your dependents (via PLANS).
  • Hybrid work format to choose between home and office.

Manychat is an Equal Opportunity Employer. We're committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you're set up for success.