Marketing Specialist

2 months ago

Columbus, United States Brown and Caldwell Full time

Brown and Caldwell

Marketing Specialist

Columbus ,

Ohio

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DescriptionBrown and Caldwell (BC) has an exciting opportunity for a full-time Marketing/Proposal Specialist in our growth-oriented engineering, environmental consulting, and construction firm. The Marketing Specialist spends approximately 50% of their time supporting BC's collaborative delivery business, known as Integrated Project Delivery (IPD), and 50% of their time on pursuits. The IPD team partners with BC's offices across the United States and Guam to pursue and deliver collaborative delivery projects, with an emphasis on design-build.The Marketing/Proposal Specialist collaborates broadly with leadership across the company. The role supports all aspects of sales services, marketing strategy, internal and external communications, and brand enhancement associated with BC's design-build business, with emphasis on marketing, pursuit planning, positioning, and proposal production.Detailed Description:The Marketing/Proposal Specialist reports to the Midwest Area Marketing Manager as the key marketing partner to the IPD Business Development Director and IPD Project Developers. The role interfaces with BC's corporate marketing services organization to foster cross utilization of best practices and resources tailored to servicing IPD sales pursuits and general marketing.Collaborating with the IPD leadership team, the Marketing/Proposal Specialist:Serves as point of contact and resource for IPD marketing needs.Partners with the IPD Business Development Director and regional and area marketing staff to develop and implement best practices for the firm's IPD sales support processes and tools.Educates fellow marketers on design-build project development and delivery.Implements BC's Plan to Win strategic selling process, including capture strategy development, pre-positioning, storyboarding, proposal development, interview preparation and coaching, and other client facing/project development activities.Serves as primary marketer for IPD pursuits, which involves working with contractor partners to plan, develop, and execute design-build pursuits.Supports administration of the IPD sales funnel database and prioritizes key opportunities. Works closely with local marketing and client teams to maintain accurate and up-to-date sales opportunity data. Partners with IPD Business Development Director to maintain list of priority IPD pursuits.Uses company tools to track actual sales and performance; documents and reports out as required.Curates and adds to the body of knowledge needed to support IPD client and pursuit development activities, including master project lists, resumes for IPD project staff, project descriptions, strategic brochures, sales presentations, project photographs, client testimonials, etc.Collaborates with the Corporate Communications team to maintain and advance BC's IPD services profile and overall BC brand through proactive internal and external communication (e.g., press releases, social media, website, etc.), following company brand guidelines, to ensure a consistent brand identity through all channels.Supports the sales portion of the annual business planning process for IPD in close partnership with the IPD Business Development Director and Area Marketing Managers. Works with local client service managers, marketers, area leaders, IPD area champions, and business unit managers to develop appropriate sales budgets for IPD pursuits and gain alignment and commitment to specific sales goals for the firm's IPD business, each year.Support's BC's membership and involvement with the Water Collaborative Delivery Association and Design-Build Institute of America (DBIA), including participating in conference planning for the annual DBIA Water/Wastewater Conference.Collaborating with the Midwest Area, the Marketing/Proposal Specialist works closely with senior leaders supporting sales/marketing and business development efforts, inc

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