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Senior Marketing Specialist

4 months ago

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Description Snap One is a leading manufacturer and exclusive source of control, A/V, surveillance, networking, power, and infrastructure equipment for residential and commercial professionals. With a vast catalogue of today’s most popular brands, Snap One is the premier choice for professional installers across the globe. We believe that life’s better when everything works together, and the same can be said about the collaborative work we do. Join our award-winning team in our continuous quest to deliver the most brilliant, personalized smart living and smart business experiences to people around the world.

Position Description Reporting to the Senior Marketing Manager, the

Senior

Marketing

Specialist

–

Demand

Generation

drives

B2B

customer acquisition in three key market verticals: HomeAV, Security, and Commercial. This role will develop and secure new business relationships by communicating the value of Snap

One

at scale through lead generation,

including

outbound email campaigns, direct mail,

social media,

and other channels as needed.

This position requires the ability to thrive in a dynamic, fast-paced environment while demonstrating strong judgment, curiosity, and adaptability. The

Sr.

Marketing

Specialist

will collaborate with various business teams

, including product marketing, market management, creative services, and digital operations,

on acquisition strategy and directly contribute to company growth. Specific Responsibilities Research, strategize

,

and build lead generation campaigns in Snap

One’s

three market verticals: HomeAV, Security, and Commercial Create high-performing, repeatable programs that blend traditional and innovative marketing strategies to deliver measurable

results Activate Snap One social media channels to engage with prospective buyers through both organic and paid social content and

campaigns Manage prospect, lead, and customer data inside the marketing database

(Braze) Serve as

an

internal expert on key trends and behavioral activity that impact customer

acquisition Collaborate across various departments on acquisition

strategy Analyze campaign performance concerning leading indicators (CTR, CPL, etc.) and lagging indicators (

applications, new partners

, revenue, etc.) with a focus on revenue growth and

ROI Analyze past campaign performance and identify new opportunities to improve existing marketing

efforts Contribute to weekly, bi-weekly, and monthly reports to demonstrate campaign

success Collaborate with the

Sales

team to ensure overall success in new dealer acquisitions and/or dealer

re-

engagement Manage outsourced vendors for various

lead-generation

partnerships Required Qualifications Bachelor’s degree in Communications

, Marketing

,

or

a

relevant field 5

+ years of agency or in-house Marketing experience Strong time management and organizational skills with the ability to prioritize

to

meet

deadlines Preferred Qualifications Previous experience in consumer electronics Experience using

Braze Experience using

Salesforce Experience using Meta Ads Manager and LinkedIn Campaign Manager Working knowledge of Google Analytics Snap One is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran status and will not be discriminated against on the basis of disability. #J-18808-Ljbffr