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Vertical Brand Strategist Auto And Transportation

4 months ago


New York, United States Working Not Working Full time

Vertical Brand Strategist - Auto and Transportation. TikTok. New York, NY, USA. BOOM Nuff said. What you'll do:

- Define strategic points of view and translate them into effective, breakthrough narratives for the Auto & Transportation category

- Craft and present thought leadership narratives to top Auto & Transportation marketers in partnership with Sales

- Partner with Insights, Creative Lab, Creator Solutions, and Client Solutions to source top trends and insights that bolster TikTok's positioning with Auto & Transportation marketers

- Educate and empower Auto & Transportation marketers to advertise on TikTok through innovative marketing programs that you concept and bring to life

- Collaborate with Sales on responding to select RFPs for key Auto & Transportation clients with creative strategies and product solutions that deliver on advertiser goals

- Demonstrate thought leadership, anticipate prospective and current advertisers' needs based on a keen understanding of digital marketing trends and challenges and provide proactive inspiration and recommendations

- Develop creative deliverables such as presentations, videos, one sheets and research-based collateral

- Multi-task across simultaneous projects and deadlines, collaborating with appropriate team members

- Facilitate brainstorms and capture cross-functional alignment within internal stakeholders

Qualifications

- 5+ years experience in a strategy role at a major Auto & Transportation company or on a respective account within a top-tier brand / media agency

- Experience working with and/or pitching to major Auto & Transport Manufacturing, Distribution, or related Platform advertisers

- Strong grasp on Auto & Transport culture and creators with a keen understanding of what is relevant and an eye for upcoming trends

- Ability to tell stories with your strategic thinking, and proof that you've done so successfully

- Entrepreneurial approach and a strong business acumen

- Comfortable in a start-up environment where you are required to dig in, work through problems, and navigate within whitespace - daily

Yes

**Experience**

6-9 years

**Date Posted**

August 18, 2021

**Managed By**

Kate Rinnan

* **Fitness & Wellness**

* **Stock Options**

* **Medical Benefits**