Product Copywriter

4 weeks ago

Atlanta, United States Carter'sOshKosh Full time

QUESTIONNAIRE-6-38

03

**Serving the needs of all families with young children,** Carters Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carters, OshKosh Bgosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

**HOW YOU'LL MAKE AN IMPACT**

This role will be primarily responsible for writing product description copy on web pages across Carters family of brands. It is based in our Buckhead office in our hybrid work environment.

+ _Please submit a copy of your portfolio or writing samples._

**75%:** Craft accurate, engaging descriptions for Carters, OshKosh Bgosh, Little Planet and Canada exclusive products, adhering to brand voice, style and SEO best practices

+ Become a product expert, partnering closely with copywriting, merchandising and design teams

+ Champion product features, fits and benefits while maintaining consistency across brands

+ Seek out ways to innovate product copy strategy and efficiency

**15%:** Seasonally update product landing page header copy, footer copy and meta descriptions across key site destinations, leveraging insights from SEO Director and agency to execute on opportunities

**5%:** Collaborate with graphic designers, art directors and marketing channel leaders to support Carters, OshKosh and Little Planet marketing initiatives (email, subject lines, paid media copy, etc.)

**5%:** Develop clear, concise UX site & app copy, and consistently scrub brand sites for opportunities

**Wed Love to hear from you if:**

**Must have:**

+ Excellent writing, editing and proofreading skills adhering to AP style

+ Proven ability to thrive in a deadline-driven environment

+ Creative thinker who is ambitious, adaptable and responds positively to feedback

+ 0-3 years of copywriting experience

**Preferred skills and experience:**

+ Bachelors degree in marketing, communications, English or related field

+ Strong knowledge of SEO and how copy relates to design

**OUR Team Members:**

+ **Lead Courageously:** Have a strong sense of personal values that align with our Company values

+ **Collaborates Broadly:** Build cooperation, trust, and thrive in a consensus driven environment

+ **Customer Focus:** Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients

+ **Drive Growth:** Set aggressive goals and implement plans precisely

+ **Cultivates Innovation:** Respectfully challenge the "weve always done it this way" mentality and explore new ways to achieve desired outcomes

**Make a career at Carters:**

+ Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carters University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.

**NOTE:** This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.

_Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law._

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