Copywriter

3 weeks ago

Atlanta, United States Robert Half Full time
Job DescriptionJob DescriptionWe are offering a long term contract employment opportunity for a skilled Copywriter in Atlanta, Georgia. As part of our team, the successful candidate will focus on digital writing, particularly for our website. This role is mainly remote, with the expectation of occasional on-site meetings for team collaboration and knowledge sharing.

Responsibilities:

• Conduct a comprehensive content overhaul for our website, from the home page to product pages.
• Utilize your expertise in web copywriting to create engaging and effective content.
• Apply your knowledge of SEO and tools like SEMrush to optimize web content for search engines.
• Map out a coherent messaging hierarchy to guide website visitors through their journey.
• If familiar with Webflow, utilize this platform for content management, though this is not a requirement.
• Contribute to our B2B marketing efforts with your potential tech background.
• Work closely with internal teams to understand our narrative and solutions.
• Regularly monitor and update web content to keep it fresh and relevant.• Proficient in Adobe Creative Cloud
• Knowledge of Assertion Markup Language
• Familiarity with Content Management System (CMS)
• Ability to utilize Facebook Insights
• Experience with GMail
• Ability to create compelling advertisements
• Knowledge of AP Style
• Blogging experience
• Ability to enhance brand awareness
• Experience in creating brochures
• Understanding of SEO principles
• Familiarity with SEMrush
• Experience in B2B marketing
• Knowledge of B2B technology

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