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Marketing Data Analyst

4 months ago

Gainesville, United States Florida Credit Union Full time
Job Details

Job Location
Fort Clarke - Gainesville, FL

Position Type
Full Time

Description

Title: Marketing Data Analyst

Location: Gainesville, FL

About Us:

You look out for our members, and we'll look out for you At Florida Credit Union, we focus on improving the lives of our Florida neighbors. By identifying their financial needs and appropriate solutions, we try to help every one of our members live the life they love. If you join us, you'll enjoy a dynamic, collaborative work environment that offers ample training, great benefits and career advancement opportunities.

BECOME PART OF A TEAM DEDICATED TO SUPPORTING OUR COMMUNITY.
  • Collaborative work environment
  • Extensive training offered
  • Exceptional benefits
  • Career advancement opportunities
Florida Credit Union is looking for a detail-oriented and analytical Marketing Data Analyst to join our team. As a Marketing Analyst, you will play a key role in analyzing and improving our marketing performance to ensure efficiency and effectiveness. This position will also directly assist the SVP Marketing in gathering data to suggest efficiencies, gain insight into member behavior, revenue streams, the consolidation of systems, identify market trends, tracking, reporting to marketing and other internal partners.

Responsibilities:
  • Aid in program reporting, analytics, and data feeds to enable targeted marketing, member lifetime value/growth opportunities, member loyalty, organizational improvement and assisting in communication of data analytics and research results
  • Develop marketing automation campaigns with digital channels and email communication
  • Aid with monthly and quarterly department and business reviews providing actionable insights to improve performance and member satisfaction
  • Develop, extract, execute and track programs involving current Core, MCIF & other systems
Qualification Requirements:
  • BS or BA in a relevant field, or an equivalent combination of education and experience
  • Two years of experience in data analytics preferred
Certificates, Licenses, Registrations
  • Driver's License
  • Intermediate level of coding required