Data-Driven Marketing Specialist

6 days ago


Gainesville, Florida, United States University of Florida Full time

Job Summary:

The University of Florida seeks a highly skilled Marketing Data Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing targeted marketing campaigns, analyzing data to inform marketing strategies, and providing insights to optimize campaign performance.

Key Responsibilities:

  • Campaign Development:
    • Administer and configure our CRM system to meet organizational needs.
    • Collaborate with stakeholders to create targeted campaigns for various employee populations, utilizing Salesforce Marketing Cloud.
    • Track campaign performance metrics and optimize strategies accordingly.
    • Liaise with UFHR and university-wide stakeholders to implement automation solutions and enhance efficiency.
  • Campaign Maintenance & Tracking:
    • Coordinate the scheduling and execution of marketing communications.
    • Establish and maintain campaign populations via manual and automated processes.
    • Monitor and analyze campaign performance metrics using various analytics tools.
    • Provide insights and recommendations based on data analysis to optimize future campaigns.
    • Ensure accurate and up-to-date audience segmentation for tailored messaging.
    • Utilize standard templates for routine messages and updates, ensuring timely delivery.
  • Data Analysis & Reporting:
    • Compile comprehensive reports on campaign effectiveness and key performance indicators.
    • Develop and maintain dashboards for stakeholder reviews.
    • Collaborate with UF stakeholders to extract and analyze employee data for recruitment and retention purposes as well as to ensure project outcomes.
    • Identify trends and insights to inform marketing and outreach strategies and decision-making.
    • Partner with UFIT (UF Information Technology) to refine data segmentation for improved insights.
  • Web/Digital Marketing Support:
    • Integration of campaign elements into existing digital platforms including tracking links, customized forms, and other marketing data related elements.
    • Email administration, communications, and marketing support.

Requirements:

  • Bachelor's degree in marketing, information technologies, or related field.
  • Previous experience with marketing, data analysis, and campaign management.
  • Or an equivalent combination of education and experience.

Preferred Qualifications:

  • Master's degree in marketing, information technologies, or relevant field.
  • Proven expertise with Salesforce, Monday, Zendesk, or similar CRM platforms.


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