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Product Marketing Manager

4 months ago

Ontario, United States Kuraray America , Inc. Full time

About us

At Siena we are revolutionizing the customer service industry with the world's first autonomous AI customer service agents. We are a remote-first startup that's passionate about enabling machines to engage in delightful and empathic conversations. Siena is the first of its kind, designed to work out-of-the-box to interact with customers across all channels from a single platform. If you're excited about AI and the intersection of human-to-machine communications, and want to be part of a team who is driving innovation and making a real impact, then come join us in pushing the boundaries of AI and CX. Some of our values

Customer First : It's not just about solving issues or closing deals. We're in the business of understanding our customers so well that we can anticipate their needs and blow their minds.

Straight Talk:

Communication isn't just a checkbox for us—it's our operating system. We say what we mean, mean what we say, and have no hidden agendas or sugar-coating..

Question & Disrupt:

We do things that have never been done before—not for the sake of being different but for being radically better.

Act with Agency:

We don't wait for permission or perfect conditions. We evaluate the situation, make our best call, and go for it.

Raise the Bar:

We're not just meeting standards, we're aiming for setting them.

Fast & Fearless:

We move quickly but thoughtfully, and view mistakes and failures as stepping stones, not setbacks.

Driven by Curiosity, Fueled by Growth:

We ask the questions no one else is asking, dive deep, and come out the other side better for it.

Synergy Over Solo:

We value collaboration over individual achievement. When we work together, we're unstoppable. We're not just co-workers; we're co-creators.

The Role:

As our first Product Marketing Manager, you're not just filling a position; you're carving a path. You'll be the driving force behind our product's growth and the key player in making our market presence impossible to miss. Key Responsibilities:

Market Insight : Immerse yourself in market research, uncovering insights about our target customers and staying ahead of industry trends.

Translate market intelligence into actionable strategies that position us a step ahead.

Strategic Messaging : Develop messaging that not only resonates with our audience but also sets us apart in the AI space.

Craft product positioning that speaks to the heart of the market's needs and our unique solutions.

Dynamic Go-to-Market : Lead go-to-market strategies with the agility and creativity characteristic of successful startups.

Coordinate with cross-functional teams to ensure product launches are impactful and seamless.

Campaign Leadership : Design and execute marketing campaigns that are as dynamic and innovative as our products.

Analyze campaign performance, adapting strategies in real-time to optimize results.

Empower Sales : Arm the sales team with insights, tools, and materials that drive home our value proposition.

Be the bridge that ensures our product story is compellingly conveyed in every sale.

Content Creation : Oversee the development of content that educates, engages, and excites, from web copy to video scripts.

Ensure consistency and impact in our product narrative across all channels.

Voice of the Customer : Gather and analyze customer feedback to refine and evolve our product offerings.

Be the conduit for customer insights to inform product and marketing strategy.

What We're Looking For:

5+ years of experience in product marketing, preferably in a tech startup.

A marketer who thrives in fast-paced environments and is adept at shifting gears quickly.

A natural at understanding complex tech products and turning features into compelling stories.

A knack for marketing principles and managing products.

Top-tier communication, presentation, and data-crunching skills.

A collaborative spirit.

Nice to Have:

Experience marketing AI products.

Familiarity with the latest AI trends and tools.

Benefits

The flexibility to work from anywhere . Even if it's just from the comfort of your own bed (because let's face it, who doesn't love a good WFH situation?) Flexible working hours . Because who said you can't design your day on your terms? Competitive salary and stock options . We offer highly competitive salaries and equity, because we're building this together. Unlimited PTO . With unlimited paid time off and a minimum of 15 days off per year, you'll have plenty of time to explore the world (or just your couch). Growth stipend . An annual budget to continue learning and expanding your horizons. It's like getting a raise without having to ask for it. We invest in you, so you can continue to invest in yourself. At Siena, we’re not just looking for people who can do a job. We’re looking for people who want to break boundaries, create the future, and reshape industries. If that’s you, we look forward to your application. Siena provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.

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