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VP, Partner Marketing

4 months ago

Silver Spring, United States Warner Bros. Discovery Full time

Welcome to Warner Bros. Discovery... the stuff dreams are made of.

Who We Are...

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Domestic Distribution

Vice President, Domestic Distribution, Partner Marketing

Position Summary:

The Vice President for Partner Marketing will lead the development of strategic and innovative multi-platform marketing initiatives that drive value for Warner Bros. Discovery 29 U.S. networks and support commercial goals for affiliate distribution partners across the pay tv/media landscape.

The VP will work in close collaboration with internal and affiliate partner teams to develop initiatives that support overall Warner Bros. Discovery subscriber, revenue, and engagement goals. The VP will lead a highly skilled team responsible for the planning and implementation of account specific marketing initiatives.

This role requires performance and brand marketing strategy and will support WBD programming initiatives by developing campaigns and sales enablement tools that drive subscriber engagement, retention, and acquisition.

The VP will establish and maintain strong, consultative relationships with network marketing stakeholders to understand the WBD content pipeline and align on key marketing priorities. VP will also establish and maintain effective relationships with senior affiliate marketing partners; have a thorough knowledge of each distribution partners' marketing priorities and challenges to understand how best to leverage WBD assets.

Key Responsibilities:

Provide leadership insight, strategic thinking, conceptual development, and creative direction to the Partner Marketing team. Accountable for providing high-energy leadership to the Partner Marketing team with strong focus on motivation, morale, and productivity. Full campaign production and execution including 30-second commercials, on screen advertising, experiential/live events, sweepstakes, social and digital media, email marketing, etc. Plan and implement associated campaign paid media buys. Drive overall development and implementation of account-specific marketing plans that align with subscriber and revenue targets. Lead the development of performance tracking and analysis for partner campaigns and drive optimization of partner marketing mix to improve return on investment. Produce postmortem analysis for internal and partner stakeholders to quantify impact of key initiatives and identify new opportunities for growth. Oversee vendor relationships and the roadmap for the affiliate website. Define website strategy and oversee maintenance and integration projects. Build proactive, collaborative relationships across the WBD organization to optimize O&O resources, prioritize efforts around key business objectives.

Requirements:

4-year degree required, MBA and experience in brand management and multiplatform marketing a plus. 10+ years of experience in marketing, with 5+ years in a B2B role; media and entertainment experience strongly preferred. Ability to think strategically, assess opportunities, and translate business objectives into actionable marketing campaigns that deliver measurable results. Thorough working knowledge of the media entertainment industry including programmer/affiliate relationships, marketing practices, and business trends. Must be an innovative thinker with excellent presentation and communication (internal/external and written/verbal) skills. Must have experience leading and managing a team, strong interpersonal skills with ability to effectively collaborate and manage at all levels of a matrix organization. In-depth understanding of the multiple facets of marketing (buying behaviors, strategic planning, analysis and measurement specific to media, creative development and execution across mediums) Previous experience in managing external vendors and third party partners. Must be willing to travel (approximately 25%) Must have the legal right to work in the U.S.

How We Get Things Done...

This last bit is probably the most important Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com. #J-18808-Ljbffr