Senior Marketing Specialist

1 week ago

Silver Spring, United States Children's National Health System Full time

Job Description - Senior Marketing Specialist (240001P7) Description The Senior Marketing Specialist will plan, develop, execute, and oversee execution of strategic marketing plans to further Children's mission, vision, and strategic plan. Will write, develop, disseminate and edit multiple forms of communication content and activities associated with strategic marketing. Will also assume lead on critical body of work for marketing and act as the responsible point person for projects as assigned. Qualifications Minimum Education Bachelor's Degree Marketing, Public Relations, Journalism or Communications (Required) Minimum Work Experience 5 years (Required) 5 years Experience in Marketing communications (Preferred) Required Skills/Knowledge Proven project management and organizational skills with the ability to multi-task and prioritize. Ability to drive strategic outcomes in collaboration with vendors and consultants developing marketing communications, design, and advertising campaigns. Excellent verbal and written communication skills, including AP Style. Functional Accountabilities Planning and Project Management Develop strategic and effective strategic marketing messages and plans. Manage prioritization of messages/information to ensure strategic marketing outcomes. Work with key stakeholders throughout the organization to establish and create effective strategic marketing programs to drive organizational growth goals. Create and use tools to measure and monitor the effectiveness of strategic marketing initiatives. Monitor industry trends and best practices and integrate into planning. Drive strategic outcomes in collaboration with vendors and consultants by developing and managing the production of designed pieces, and marketing communication and advertising campaigns. Collateral Development Project manage, create, write, edit, proof, and publish a variety of collateral such as advertising, physician outreach materials, brochures, fact sheets, web content, and annual reports. Write clear, compelling prose in different styles, voices, and tones to most effectively communicate to multiple audiences including referring physicians, consumers, key opinion leaders, and other targeted audiences. Recognize and leverage the business impact of content. Articulate business concepts and organizational priorities in strategic planning and execution. Strategic Marketing Serve as a consultant to various teams and committees to develop and execute marketing communication. Recommend and implement strategies and tactics to meet team’s goals and enhance Children’s strategic goals. Understand and utilize market data and analysis to inform marketing plans. Build relationships with key stakeholders, and develop and maintain strong working relationships with departments to ensure a reliable and accurate source of information on market share, competitive environment, differentiators, key staff, new service lines, organizational news, and opportunities. Communication Tactics Create and utilize a variety of marketing tactics, such as collateral, direct mail, video, photo shoots, and events to engage and inform target audiences. Identify, leverage and integrate platforms to increase the effectiveness of marketing communications. Explore and deploy new and innovative tactics to market communication. Seek out opportunities for the expansion of strategic marketing to drive organizational growth goals. Organizational Accountabilities Organizational Commitment/Identification Partner in the mission and uphold the core principles of the organization. Committed to diversity and recognizes the value of cultural and ethnic differences. Demonstrate personal and professional integrity. Maintain confidentiality at all times. Customer Service Anticipate and respond to customer needs; follow up until needs are met. Teamwork/Communication Demonstrate collaborative and respectful behavior. Partner with all team members to achieve goals. Receptive to others’ ideas and opinions. Performance Improvement/Problem-solving Contribute to a positive work environment. Demonstrate flexibility and willingness to change. Identify opportunities to improve clinical and administrative processes. Make appropriate decisions, using sound judgment. Cost Management/Financial Responsibility Use resources efficiently. Search for less costly ways of doing things. Safety #J-18808-Ljbffr

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