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Marketing Manager

4 months ago

Mooresville, United States Green Works Full time
Job Title: Marketing Manager

Title of Supervisor: Senior Vice President, Retail Sales & Marketing

Job Location: Mooresville, NC

Company Website: www.greenworkstools.com

Company Summary:

Greenworks Tools is the leader in battery-powered outdoor power tools for DIY-consumers and landscaping professionals. The company distributes Greenworks branded and private label products, as well as products for an extensive network of Original Equipment Manufacturers. With a robust line of Greenworks branded products, including 24-volt, 40-volt, 60-volt, 80-volt, and commercial grade 82-volt battery-powered outdoor power equipment, a full line of corded equipment, and pressure washers, Greenworks offers the right tool for every job. Utilizing best-in-class technology, Greenworks tools deliver the power and performance of comparable gas-powered tools without the mess, fumes, aggravating pull cords and noise associated with gas products. For more information, find us on the web at greenworkstools.com or greenworkscommercial.com.

Position Summary:

Leading global manufacturer and distributor of battery powered outdoor lawn & garden products, portable and stationary power equipment, sold through mass retailers, home improvement, e-tailers and independent industrial channels is seeking a Marketing Manager focusing on brand and product marketing.

This is a highly visible position reporting to the Director of Marketing. Must be adept in launching products from conception to production. This position will effectively manage and communicate the strategic commercialization plan and annual planning horizons to cross-functional teams including sales, product and finance. Responsibilities also include directing and managing internal creative and production teams along with third party vendors to ensure low costs and timely completion of projects.

Scope of Responsibilities:
  • Evaluates market trends and competitive analysis to support marketing objectives.
  • Manages the product marketing portfolio for each assigned category of products sold within consumer retail and e-commerce/online.
  • Leads cross-functional teams to ensure project objectives and timely completion of projects.
  • Works with third-party vendors to ensure cost targets.
  • Supports the Director of Marketing/VP of Marketing in product launches including branding, packaging, advertising, PR and digital media efforts.
  • Thinks strategically and makes reasonable decisions based on thorough research and analysis. Responsible for market share development, to include identifying new market and product opportunities.
  • Builds promotional strategies with pricing partners and merchants, based on strong understanding of customer value, economics, and competitive actions, and execute across channels.
  • Transfers expert knowledge into practical solutions to be able to fulfill consumer and customer wishes in the best possible way.
  • Working with product team, executes timely commercialization and communication plan on new product launches in their assigned category.
  • Create, maintain, and disseminate product calendars to allow sales companies to do proper item setup.
Performance & Success Measures:
  • Driving sales revenue
  • Executing a timely commercialization plan
  • Growing market share
  • ROI of marketing programs
  • Quality, timely delivery of all products and projects
  • Annual budget delivery
  • Feedback from internal clients and colleagues
Candidate Profile:
  • A demonstrated understanding of market positioning both from a financial and product standpoint.
  • Demonstrated ability to think strategically and make reasonable decisions based on thorough research and analysis.
  • Able to interface with all levels of management and across cross-functional groups
  • Team leader
  • Ability to transfer expert knowledge into practical solutions to be able to fulfill consumer and customer wishes in the best possible way.
  • Ability to work with detail, accuracy and discipline.
  • A demonstrated understanding of market positioning both from a financial and product standpoint.
  • Proven team player, customer-oriented (both internal and external).
  • Strong project management skills.
  • Innovative and open-minded, along with a willingness to continually learn and search for ideas and opportunities to further develop the product groups.
  • Demonstrated high level of ambition, strong interpersonal skills, and team oriented.
  • Effective communication and presentation skills, including the ability to research, develop and deliver compelling marketing presentations and promotions to the sales team.
  • Strong planning and organizational skills, as well as a demonstrated ability to manage multiple tasks and priorities simultaneously in a fast-paced work environment.
Required Experience:
  • Bachelor's Degree in Marketing
  • Minimum of 3 years of CPG or retail marketing experience in launching brands and products from conception, production, and distribution within mass consumer retail, independent dealers and ecommerce markets.
  • Home Improvement channel experience a plus.
  • Past experience in consumer outdoor power equipment products a plus.
  • MS Office products
  • Travel up to 20%

Internal and External Contacts/Customers: Internal Interface with Creative Services/Brand Development, R&D, Design, Market Research, Operations, and Sales External Agencies (Design, Advertising, Artwork, Market Research), Customers (support sales in projects and presentations, market research), and Consumers (Market Research, Focus groups)

Greenworks Tools is an Equal Employment Opportunity (EEO) employer, and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status, or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.