Channel Marketing Manager

2 weeks ago

Mooresville, United States American Plastics, LLC Full time
Job DescriptionJob DescriptionDescription:

Are you ready to bring your marketing experience and ideas to life? While you may not be familiar with our name, you most likely have seen our products at some of the largest retailers, in-stores and online. We pride ourselves on being an action-oriented US based company with a core focus on growing our people and business. We are one of the largest privately owned injection molded plastics company that designs and manufactures innovative home organization products such as storage totes and shelves. American Plastics is a growing company, having tripled the company size in the last two years and expanded our production footprint across the county. Due to this growth, we are in search of a channel marketing leader who is ready to create a differentiated marketing experience for our key retail customers. This position will be hybrid and based out of our Sales & Marketing Office in Mooresville, NC.


Our marketing department is looking to add a key player to round out our new team. The Channel Marketing Manager is responsible for executing the marketing strategies laid out by the Director of Marketing while developing channel specific campaigns for key retailers such as Lowe’s, Tractor Supply, Ace, and emerging customers for American Plastics.


Job Responsibilities:

•Create innovative omnichannel experiences to help drive awareness and product visibility using creative on-site and off-site strategies, such as retail media platforms, social media, influencers, store merchandising, webinars, and more.

•Ideate best-in-class online content for assigned channels using consumer research, market and competitive analysis, and industry trends while adhering to specific retailer brand guidelines.

•Monitor and track product content to ensure accuracy while maintaining content scores online through specific retailer systems, such as Lowe’s Link.

•Leverage “Voice of the Customer” by being active and engaged in weekly meeting and overall business goals to prioritize projects with internal and external teams.

•Act as the customer facing marketing expert to Lowe’s department merchants, customer marketing and brand teams and internal partners during meetings, PLRs, tradeshows and more.

•Manage, update, and continuously improve online product detail pages through specific retailer systems.

•Write new product copy utilizing retailer specific SEO keywords to drive product discoverability and meet specified content scores.

•Develop channel specific marketing calendar to track all marketing activities, report on metrics and benchmarks.

•Lead Lowe’s retail media initiatives including flight dates, creative development, campaign setup, relationship management, budgeting, and reporting.

•Lead go-to-market strategy for new product launches including packaging, content development, BazaarVoice review seeding programs, in-store employee activations and more.

•Create visually compelling sales enablement tools such as presentation decks, flyers, and merchandising more.

•Work closely with the product development team to translate key selling features and benefits into consumer facing language.

•Synthesize data into actionable marketing and customer insights.

•Assist in keeping content library up to date for internal and external usage.

•Coordinate budgets, resources, and timelines necessary to support marketing initiatives.

•Perform other duties and responsibilities as requested or required.

Requirements:


•Education – Bachelors Degree in Marketing

•7-10+ years of marketing experience, preferably in channel/customer marketing and brand management in a large, fast paced matrixed environment.

•5+ years of omnichannel experience in consumer goods leading digital marketing, content management, shopper marketing, merchandising, product management, brand management related is a plus.

•Previous experience working with large retailers is required, must have 3+ years working with Lowe’s.

•Private brand management experience is a plus.

•Track record of high-level collaboration with sales teams and retail merchants.

•Persuasive communicator who can get internal and external buy-in.

•Creative problem solver with a can-do attitude who can manage multiple projects with ease.

•Strong storyteller with the ability to effectively communicate, both orally and written, and collaborate with people of all management levels.

•Highly organized individual that can manage multiple projects and priorities within given deadlines.

•Self-starter who can independently identify areas of opportunities.

•Track record of consistently driving growth, creating processes, launching new capabilities, and successfully

managing cross functional project teams.

•Adept in Microsoft Office with proficiency in PowerPoint.



If you are interested in joining the American Plastics team and want to work in a fast-paced, inclusive environment, where your ideas turn into action, we want to hear from you.


  • Marketing Assistant Manager

    3 days ago

    Mooresville, North Carolina, United States Lowe's Companies Full time

    About the RoleThe Assistant Marketing Manager will play a key role in assisting the Brand Marketing leadership in conceiving marketing strategies that capitalize on growth opportunities with prioritized customer segments. This will involve leveraging consumer insights, understanding the competitive landscape, and working closely with cross-functional teams...

  • Marketing Assistant Manager

    1 week ago

    Mooresville, North Carolina, United States Lowe's Companies Full time

    About the RoleThe Assistant Marketing Manager will work closely with Brand Marketing leadership to develop and execute marketing strategies that drive growth and customer engagement. This role will be responsible for assisting in the conception and implementation of marketing programs across various channels, including in-store and online experiences.Key...

  • Marketing Promotional Integration Senior Analyst

    5 days ago

    Mooresville, North Carolina, United States Lowe's Full time

    About the RoleWe are seeking a highly skilled Promotional Marketing Integration Specialist to join our team at Lowe's. As a key member of our marketing organization, you will play a critical role in driving the execution of promotions across marketing channels.Key ResponsibilitiesPartner with cross-functional teams to understand specific promotional plans...

  • Assistant Marketing Manager

    3 months ago

    Mooresville, United States Lowe's Companies Full time

    Your Impact The Assistant Manager of Brand Marketing will work with Brand Marketing leadership to assist in conceiving marketing strategies that capitalize on growth opportunities with prioritized customer segments by leveraging consumer insights, understanding the competitive landscape and working closely with cross-functional teams in Merchandising and...

  • Marketing Coordinator

    4 weeks ago

    Mooresville, United States Lowe's Full time

    Assists in planning, coordinating, and executing marketing campaigns across paid and owned channels including digital, social media, email, web, app, print, and others. - Collaborates with cross-functional teams to develop compelling marketing campai Marketing Coordinator, Marketing, Coordinator, Social Media, Retail, Business Services

  • Marketing Promotional Integration Sr Analyst

    7 days ago

    Mooresville, United States Lowe's Full time

    Your ImpactPartners cross-functionally to understand specific promotional plans and strategies across products, services, credit and enterprise promotional offers within assigned area of focus. Supports the integration of promotional offers both as part of overall marketing planning and development of strategic enterprise calendar as well as tactically...

  • Marketing Specialist

    2 weeks ago

    Mooresville, North Carolina, United States Lowe's Full time

    Role Overview:Support the planning, organization, and implementation of marketing initiatives across various channels including digital platforms, social media, email communications, websites, mobile applications, print media, and more.Key Responsibilities:- Collaborate with diverse teams to create engaging marketing strategies that resonate with target...

  • Marketing Coordinator

    3 months ago

    Mooresville, United States Lowe's Full time

    Your ImpactThe Marketing Coordinator supports the Brand Marketing team in an effort to implement and execute the company's customer marketing strategy and activation effectively. They assist in coordinating various marketing activities, from planning and research to implementation and analysis, ensuring alignment with the company's goals and objectives. This...

  • Marketing Coordinator

    3 weeks ago

    Mooresville, United States Lowe's Full time

    Expand your career possibilities. Thank you for dedicating your time and talent to Lowe’s. We want to give you more opportunities to learn and grow, so if you find a position you’re interested in below, we encourage you to apply! Find Your Home to More Possibilities. Your Impact The Marketing Coordinator supports the Brand Marketing team in an effort to...

  • Brand Marketing Specialist

    2 weeks ago

    Mooresville, North Carolina, United States Lowe's Full time

    Career Advancement OpportunitiesAt Lowe's, we value your skills and commitment. We are dedicated to providing you with opportunities for professional growth and development.Your RoleThe Marketing Coordinator plays a vital role in supporting the Brand Marketing team to effectively implement and execute the company's customer marketing strategy. This position...

  • Marketing Campaign Specialist

    2 weeks ago

    Mooresville, North Carolina, United States Lowe's Full time

    Role Overview:Support the development, organization, and implementation of marketing initiatives across various channels, including digital platforms, social media, email communications, websites, mobile applications, print media, and more.Key Responsibilities:- Collaborate with diverse teams to create engaging marketing strategies that resonate with target...

  • Brand Marketing Specialist

    2 weeks ago

    Mooresville, North Carolina, United States Lowe's Full time

    Career Advancement OpportunitiesAt Lowe's, we value your dedication and skills. We are committed to providing you with opportunities for professional growth and development.Your RoleThe Marketing Project Coordinator plays a crucial role in supporting the Brand Marketing team to effectively implement and execute the company's customer marketing strategy. This...

  • Digital Marketing Specialist

    5 days ago

    Mooresville, North Carolina, United States Green Works Full time

    Job Title: Email Marketing StrategistJob Summary:We are seeking a highly skilled Email Marketing Strategist to join our team at Green Works. As a key member of our marketing team, you will be responsible for developing and implementing advanced email marketing strategies to drive business growth and customer engagement.Key Responsibilities:Retention...

  • Key Account Manager

    3 months ago

    Mooresville, United States Chervon North America Full time

    Job DescriptionJob DescriptionChervon is one of the world’s largest power tool and lawn and garden equipment manufacturers with a rich history of innovation. Chervon’s commitment to build a better world by building better tools is evident in the products we manufacture and our green approach to manufacturing. We focus on hand-held portable power tools,...

  • Senior Manager of Marketing and Supply Chain

    5 days ago

    Mooresville, North Carolina, United States Lowe's Full time

    Job SummaryThe Director of Merchandising and Procurement is a key member of the senior leadership team at Lowe's, responsible for leading the merchandising, procurement, and marketing functions of the organization. This role will oversee a dynamic team of procurement professionals, merchandising product managers, and creative services personnel to develop...

  • Key Account Manager | Power Tools

    6 days ago

    Mooresville, United States Chervon North America Full time

    Job DescriptionJob DescriptionChervon is one of the world’s largest power tool and lawn and garden equipment manufacturers with a rich history of innovation. Chervon’s commitment to build a better world by building better tools is evident in the products we manufacture and our green approach to manufacturing. We focus on hand-held portable power tools,...

  • Associate Key Account Manager

    3 months ago

    Mooresville, United States OX Tools Global Full time

    POSITION DESCRIPTION: This position is responsible for supporting profitable sales growth within key account(s) through identifying opportunities in line-reviews, networking, face-to-face meetings, phone calls, virtual meetings, and other sales activities. Key account growth will come from line-reviews, off-shelf promotions, product range extensions,...

  • Associate Key Account Manager

    3 months ago

    Mooresville, United States OX Tools Global Full time

    POSITION DESCRIPTION: This position is responsible for supporting profitable sales growth within key account(s) through identifying opportunities in line-reviews, networking, face-to-face meetings, phone calls, virtual meetings, and other sales activities. Key account growth will come from line-reviews, off-shelf promotions, product range extensions,...

  • Project Manager

    2 weeks ago

    Mooresville, United States MSI Defense Solutions Full time

    Position Overview:MSI Defense Solutions is seeking a highly motivated, dynamic individual looking for an opportunity that will allow them to showcase their talents and have an impact in a strategic growth area. Our ideal candidate thrives in ambiguity and demonstrates problem-solving leadership with limited oversight.The Project Manager will support the...

  • Project Manager

    1 month ago

    Mooresville, United States MSI Defense Solutions Full time

    Position Overview:MSI Defense Solutions is seeking a highly motivated, dynamic individual looking for an opportunity that will allow them to showcase their talents and have an impact in a strategic growth area. Our ideal candidate thrives in ambiguity and demonstrates problem-solving leadership with limited oversight.The Project Manager will support the...