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Product Marketing Director

3 months ago

Knoxville, United States Ministry Brands Full time

Ministry Brands is looking for a Product Marketing Directorto join our growing team

Who we are

Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement - advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good.

Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual's unique strengths and abilities are developed and valued. Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential.

What You'll Do:

As the Product Marketing Director, you will play a pivotal role in driving the success of our giving solutions by developing and executing comprehensive product marketing strategies. Reporting to the SVP, Marketing this candidate will collaborate horizontally with cross-functional teams to position our products in the market, create compelling messaging, and drive awareness, demand, and adoption.

The ideal candidate seamlessly blends a robust background in B2B SaaS technology with exceptional strategic and marketing acumen. This role will collaborate with Product, Sales, Success and other stakeholders to develop and implement product marketing strategies that fuel pipeline growth, drive revenue, and boost the adoption of our products and solutions.

Key Responsibilities:

Key responsibilities include driving go-to-market strategy, product messaging and positioning, demand generation, and sales enablement.

  • Strategic Product Positioning:
  • Develop and implement effective product positioning strategies based on market trends, competitive analysis, and customer insights.
  • Define unique value propositions for each product to differentiate them in the marketplace.
  • Messaging and Content Development:
  • Create compelling and consistent messaging across all marketing channels.
  • Work closely with subject matter experts and the content team to develop high-quality thought leadership, including whitepapers, case studies, blog posts, presentations, and more.
  • Go-to-Market (GTM) Planning:
  • Lead and execute commercialization and go-to-market plans for product launches and feature updates.
  • Sales Enablement:
  • Develop and deliver training materials for the sales team to effectively communicate product value propositions and features.
  • Provide ongoing support to the sales team with relevant tools, resources, and information.
  • Market Intelligence:
  • Stay informed about industry trends, customer needs, and competitive landscape to make informed recommendations for product enhancements and marketing strategies.
  • Performance
  • Collaborate with the demand generation and other marketing team members to develop and execute integrated marketing campaigns that drive demand and generate leads.
  • Understands and utilizes key metrics to drive growth including CAC, LTV, ARR, EBITDA, churn, and product specific KPI's


Who You Are:
  • Passionate about social good and enthusiastic about helping purpose driven organizations
  • Bachelor's degree in Marketing, Business, or a related field, or an equivalent combination of education and experience
  • 8+ years of experience in product marketing or similar roles in technology/SaaS environment
  • Experience managing payment processing, giving, fundraising or online commerce products strongly preferred
  • A strategic thinker with a strong bias for execution - proven track record of leading and delivering results in high-growth environments
  • Ability to influence a wide audience at all levels and to work cross-functionally, partnering across Marketing, Sales, Product Management, Onboarding, and Success
  • Strong positioning and storytelling skills with the experience to take in ideas from a broad set of stakeholders and narrow them down to a sharp and concise message.
  • Content generation skills, including presentations, website copy, datasheets, webinars, eBooks, etc.
  • Experience navigating matrixed organizations
  • Outstanding analytical capabilities and attention to detail - constantly analyzing results and seeking continuous improvement
  • Great project management skills and confidence to work within a dynamic environment - when priorities change rapidly, you're able to adapt quickly
  • Ability to work independently, make decisions in the face of ambiguity, navigate complexity and iterate fast


Physical Considerations:
  • Ability to work in a general office environment
  • Ability to handle extended periods of computer-based work, including telephone
Travel Considerations:
  • Domestic and/or international travel required, estimated up to 10%


Benefit offerings designed to promote a life of balance

At Ministry Brands, we recognize that your career is just one important piece of your dynamic life. We offer a robust range of benefit offerings designed to cultivate a lifestyle of balance and personal success.

Robust healthcare options - Options include a plan that is 100% covered by Ministry Brands for employee only coverage as well as a generous HSA contribution by the company. Employees have several healthcare options to choose from in order to find what works best for them.

Flexible paid time off - There is no perfect, one size fits all balance between work and home. We provide flexible work schedules, PTO for vacation, and up to 80 hours of paid sick/safe leave. We also feature 11.5 days of fully paid holidays

Paid parental leave - Adding a new child to the family is a big adjustment We provide the time and income to allow parents to adjust to their new normal in the healthiest way possible.

Mental health support -Ministry Brands is a stigma free company with the National Alliance on Mental Illness. Associates are supported through an Employee Assistance Program which provides access to in-person or virtual counseling at no cost.

Professional development reimbursement -Ministry Brands aims to support your professional development and empower you to drive your career by providing financial assistance to our associates seeking to further their education and career.

Ministry Brands is proud to be an Equal Employment Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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