Network Marketing Director

2 weeks ago

Knoxville, United States Tennova Knoxville Physician RMC - North Knoxville Medical Center Full time

Essential duties and responsibilities include the following. Other duties may be assigned.

MARKETING STRATEGY DEVELOPMENT and DEPLOYMENT
o Collaborates with CHS Regional Marketing Director/VP, CHS teams, vendors and hospital leadership to identify and
recommended marketing strategies
o Collaborates with hospital leadership, CHS leads and approved marketing vendors in establishing and executing
annual marketing plans
o Applies knowledge and experience to ensure strong, actionable creative and promotions
o Influences colleagues to ensure optimal marketability and seamless consumer-to-patient pathways
o Leverages the approved marketing budget to its fullest extent to drive volume and maintain positive reputation
o Serves as the marketing expert within the facility, with the ability to communicate marketing strategy with
knowledge and conviction to stakeholders
o Diligently seeks to measure, track, and communicate ROI and KPIs related to marketing projects
o Guides market research programs, when appropriate and approved

INTERNAL/EXTERNAL COMMUNICATIONS and MEDIA RELATIONS
o Serves as hospital media contact and hospital spokesperson when appropriate
o Proactively and continuously seeks positive media coverage to support the network’s image and growth of
network services
o Maintains an internal communications framework to support network communications efforts toward employee
engagement and positive workplace culture
o In support of growth initiatives and reputation management, establishes and oversees the network’s community
outreach strategies, including CHS Community Connections messaging as well as appropriate community
sponsorships and events
o Stays abreast of overall hospital market share, service line market share, market dynamics and other data to help
identify new growth strategies

OWNED MEDIA MANAGEMENT
o Oversees network websites to ensure optimized, up-to-date, compliant and consumer-oriented content
o Oversees online reputation management for the hospital, practices and providers by monitoring and responding to
patient reviews and ratings
o Oversees organic social media plans
• PERSONNEL MANAGEMENT and TEAM COLLABORATION
o Supervises network Marketing team by ensuring appropriate skills application and organizing projects/strategies
around appropriate objectives and timelines
o Fosters the tenets of the Community Cares culture and organizational Strategic Imperatives
o Coordinates with director(s) of professional outreach to support efforts toward physician alignment, and with
practice administration to support affiliated medical group performance
o Remains aware of and compliant with all marketing-related guidelines and corporate policies related to
communications, advertising and promotions, physician relations and other topics as applicable
o Participates in Corporate-organized marketing education webinars and utilizes provided toolkits and templates
customized for the benefit of the hospital/medical group

Qualifications:
This position requires excellent written and verbal communication skills, proficiency with Excel, PowerPoint and Word, as well as an
understanding of digital and print design. Professional writing skills are highly desired. Outstanding organizational skills are
necessary to support multiple and various projects. Finally, this position requires the ability to collaborate and communicate with a multitude of key stakeholders, both internal and external.

Education/Experience:
Bachelor’s or master’s degree in marketing, communications, journalism, or a related field. Minimum 10 years direct marketing
experience, preferably in healthcare, with reasonable leadership experience. Strong analytical skills that demonstrate the ability to
identify and act on insights that drive business results.

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