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Marketing Manager, Hotel DUPONT
2 months ago
** Marketing Manager, Hotel DUPONT**
**Job Category****:** Sales & Marketing **Requisition Number****:** MARKE08004 Showing 1 location **Job Details**
**Description**
**JOB SUMMARY:**
**RESPONSIBILITIES + AUTHORITIES:**
* Always treats guests, teammates and partners with courtesy and respect.
* Demonstrates honesty + integrity.
* Builds strong relationships with partners, vendors, and colleagues.
* Creative thinker. Always on the lookout for whats new, fresh and next.
****
****SPECIFIC DUTIES:****
* Create, monitor and optimize social media strategy that builds consumer awareness and preference, grows market share, and supports revenue goals. (Instagram, TikTok, Facebook, Twitter, LinkedIn)
* Responsible for ongoing reputation management across all platforms, including employment platforms (Indeed, Glassdoor,etc).
* Respond to all incoming social media messages in a timely and personalized manner.
* Proven experience working in B2C (B2B a plus) consumer/lifestyle marketing executing results-driven campaigns that increase followers and engagement. Case studies available.
* Experience managing social media budgets, cross-platform spending and post-campaign reporting and analysis of ROI.
* Ability to extract meaning and suggest action items (not just reporting metrics)
* Proofreading expertise and ability to coach team members on social media best practices.
* Conceptualize, write and execute regularly scheduled digital newsletters for hotel and outlets (hotel (2X/month | Le Cavalier-2X/month |Sparkd Creative Pastry-1X/month)
* Support sales and marketing promotions. Support all agency partner initiatives, activations, campaigns. Communicate deliverables and action items to hotel leads.
* Using brand style guides and message, implements production of marketing collateral (sales, catering, in-room communications, restaurant promotions, etc.)
* Together with Managing Director, liaise with Preferred Hotel Group and Historic Hotels of American to optimize execution of activations and promotions.
* Manage ongoing website updates to ensure accuracy/reflect latest hotel information, packages, special events, rates, etc
* Post hotel offers on destination websites and online booking sites to increase reach.
* Collaborate with outside partners and venues.
* Creative I Collaborative I Enthusiastic I People Person
* Proven, dynamic l self-starter.
* Strong written and verbal communication skills.
* Demonstrated problem solving and interpersonal skills.
* Agency experience highly preferred.
* Luxury and hospitality experience. a plus
* Ability to effectively deal with internal and external customers.
* Local and regional market experience a plus.
* Honesty, integrity, passion for hard work and success. Detail obsessed. Results driven.
**QUALIFICATIONS + SKILLS:**
* Bachelors or masters degree- Marketing, Communications
* Minimum 3 years agency experience (social media account responsibility)
* Communications savvy- verbal and written
* Adobe Creative Suite, photo and edit expertise
**ABOUT HOTEL DU PONT**
The iconic HOTEL DU PONT blends approachable luxury with timeless elegance. Recognized by *Conde Nast Traveler* and *Travel + Leisure* as the #1 hotel in Delaware, the hotel is redefining hospitality imbued with a relaxed, contemporary sensibility. Located in downtown Wilmington, Delaware, in the heart of the picturesque Brandywine Valley, the 12-story Italian Renaissance landmark building boasts 217 guest rooms and spacious suites. The hotel is also home to Le Cavalier, one of the MidAtlantic regions most talked about new restaurants. The award-winning modern French brasserie from Chef -Partner Tyler Akin has been featured in *Food & Wine* and listed in Philadelphia magazines Most Exciting Restaurants Right Now for 2021.
**ABOUT PM HOTEL GROUP**
**Awards + Accolades:**
* Recognized as a *Best Place to Work in Hospitality* as seen in Hotel Business (2019)
* Fastest Growing Private Companies in DC Washington Business Journal (2020 + 2019)
* Inc 5000 Fastest Growing Private Hospitality Companies (2019)
**PM is PEOPLE-POWERED**
At PM Hotel Group we are passionate about fostering an environment that allows our associates to thrive. Creating a culture dedicated to respect, teamwork, entrepreneurial spirit, and the drive to succeed, we encourage our associates to express themselves and their unique talents. We celebrate diversity and are committed to equity and inclusion.
A top-15 hotel management company, PM Hotel Group has over two decades of experience building relationships with brands, partners, and third-party hotel owners. We know that our greatest resource is our people, and this *people-first* mindset is at the heart of our corporate DNA.
**Qualifications**
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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)
