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Head of Global Summits, Event Marketing

1 month ago

Austin, United States Amazon Full time

Amazon Web Services (AWS)

is seeking an experienced Senior Marketing Manager to lead the strategy, planning, and execution of the company's marquee event program across Global regions. This is a unique opportunity to play a pivotal role in shaping the global customer experience and driving a consistent customer journey across AWS's world-class events.

In this high-impact role, you will set the overarching strategy and vision for AWS's flagship event program, ensuring a cohesive and seamless customer experience across regions. You will oversee the development of a centralized framework with local delivery across key workstreams including digital strategy, demand generation, sales strategy, lead generation, content strategy, creative and technology. Your responsibilities will include partnering with regional stakeholders to define program goals, managing global budgets and timelines, and orchestrating the efforts of internal teams and external agencies to deliver exceptional, large-scale, highly technical educational events targeting IT decision-makers and builders worldwide.

As the Head of Global Summits, you will serve as the strategic lead, driving innovation and best practices to elevate the event experience consistently across regions. You will collaborate closely with regional teams and stakeholders, providing guidance and ensuring alignment with the global strategic business vision. Your exceptional communication skills will be critical in managing leadership reviews, post-event debriefs, program reviews, fostering cross-functional collaboration and creating mechanisms to drive improvements across AWS Marketing.

The ideal candidate has 12+ years of proven experience in leading global event programs, preferably in the technology industry. This highly motivated and organized professional must possess exceptional project management skills, with a track record of managing complex, multi-regional projects concurrently. Strong strategic thinking, problem-solving abilities, and experience in managing global stakeholders and vendor partnerships are essential. Excellent written and verbal communication skills, attention to detail, and a deep understanding of event marketing best practices are essential.

This role will be based at an AWS corporate office, with the potential for relocation assistance within the US or internationally.

Key Job Responsibilities

Define the global strategy, goals, and objectives for the Summit event program across all regions. Develop and implement a centralized framework for digital strategy, demand generation, sales strategy, lead generation, creative, and technology use. Manage global budgets, timelines, and resource allocation across regions. Foster cross-functional collaboration and alignment in a matrixed model with regional teams, stakeholders, and agency partners. Oversee the planning, execution, and continuous improvement of large-scale, highly technical events worldwide. Ensure consistent delivery of exceptional customer experiences across all regions. Provide strategic guidance and leadership to regional event teams. Conduct leadership reviews, post-event debriefs, program reviews, QBRs, and comprehensive reporting of metrics and KPIs as needed. Identify and implement best practices, innovations, and emerging trends in event marketing.

Basic Qualifications

10+ years of professional non-internship marketing experience. Experience managing teams. Experience using data and metrics to drive improvements. Experience driving direction and alignment with cross-functional teams. Experience presenting metrics and progress to goal to senior leadership.

Preferred Qualifications

Experience leading across multiple locales. 15+ years of experience in leading global event programs, preferably in the technology industry. Experience in developing and implementing centralized frameworks for digital strategy, demand generation, sales strategy, lead generation, creative, and technology use. Proven track record of managing global budgets and resource allocation across regions. Demonstrated ability to foster cross-functional collaboration and alignment with regional teams, stakeholders, and agency partners. Familiarity with identifying and implementing best practices, innovations, and emerging trends in event marketing. Strong leadership and strategic thinking skills. Experience working in a fast-paced, dynamic environment. Ability to thrive in a highly collaborative and cross-functional team setting. Proven project management skills with the ability to manage complex, multi-regional projects concurrently. Strong strategic thinking and problem-solving abilities. Experience in managing global stakeholders and vendor partnerships. Excellent written and verbal communication skills. Attention to detail and a deep understanding of event marketing best practices.

Travel:

~50%, including international travel to regional events and meetings.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $140,500/year in our lowest geographic market up to $232,400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.

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