Sr Marketer, Demand Generation Activation

3 weeks ago

Ann Arbor, United States Thomson Reuters Holdings Inc Full time

As a Senior Marketer on the Demand Generation Activation team, you will partner with Legal Campaign Planners and stakeholders across the wider marketing organization to activate, optimize and measure marketing programs to fuel growth in Thomson Reuters. You will coordinate and be accountable for a wide range of essential activities necessary to execute and optimize multi-channel initiatives, while keeping Thomson Reuters customers front and center. About the Role In this opportunity as Senior Marketer, Demand Generation Activation, you will: In close collaboration with campaign planning and marketing strategy, help build and execute the tactical strategy to support quarterly/annual campaign plans that will generate demand for Legal products and services in order to meet qualified lead and revenue targets. Orchestrate the development of integrated channel initiatives and tactics includingpaid digital, paid social, nurture, email, events and more. Project manage all campaign deliverables to ensure programs are executed in a timely manner to support monthly and quarterly goals. Coordinate set-up and flow of information required by content marketing, solutions marketing, and centralized demand generation teams to fully activate planned campaigns; ensure dates and deliverables are met. Understand the customer journey to help create and execute tactics that are aligned to each stage of the buyers' journey, with an eye towards delighting customers and creating seamless, frictionless customer experiences that effectively attract, nurture, and qualify new leads and accelerate opportunities for Sales. Activate on provided budgets; help to forecast and track spend and to achieve high ROI. Work to identify and memorialize best practices and learnings to fuel the development of playbooks. Own tasks and deliverables (big and small) needed to develop and implement marketing programs. Creatively problem solve as needed to ensure smooth and timely program execution. Work with cross-functional team to evaluate and report on campaign performance. Delivery of effective marketing funnel, from lead to closed sale Managing Partner SLAs Meet and improve performance benchmarks by tactic. Marketing budget activation and management Maintain or exceed quality expectations. About You You're a fit for the role of Senior Marketer, Demand Generation Activation if your background includes: BA or BS degree in marketing or related field required. 4+ years of experience in marketing activation strategy, channel implementation and optimization Strong project management skills; outstanding communicator Ability to manage multiple deliverables simultaneously. Paid digital experience and success strongly desired. Strong collaboration, teamwork and relationship building skills across multiple levels and functions in the organization. Skilled at learning and leveraging new tools, processes, and systems (e.g. 6Sense, Workfront and Anaplan) Good understanding of modern demand generation technologies and systems Passion for accurate follow-through of program details (while still maintaining team speed) Team player with a growth mindset and track record of proactively helping teams achieve objectives. #LI-JK3 What's in it For You? You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through: Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8

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