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Salesforce Marketing Cloud Specialist
4 months ago
Senior Salesforce Marketing Cloud (SFMC) Specialist, Strategy and Solutions. This role will be responsible for consulting with Communication, Marketing and Business Leads to design customer journeys, build audiences and create campaigns to ensure well managed production deployments. This specialist will play a critical role in the transformation and modernization of owned-digital channel marketing for Client, bringing together consultation and tactical subject matter expertise in email marketing best practices. This senior level specialist will have extensive experience with Salesforce Marketing Cloud (SFMC), inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions to take advantage of modern Martech and Data capabilities. This role is responsible for translating new business insights and pilot programs into marketing plans, building testing agendas and collaborating with partners to execute campaigns. In this role, you will have the opportunity to take your marketing, technical and strategy skills to the next level.
Responsibilities:
Partner with Communication and Marketing Strategy leads to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences.
Design and execute cross-channel SFMC journeys based on Marketer requirements.
Bring expertise in personalization and marketing automation to infuse leading practices around dynamic email content and segmentation rules to customize marketing campaigns.
Support Martech leads for support related to new capability development, platform integrations and / or omni-channel execution.
Evangelize the spirit of transformation across the team so that it's a part of every marketer's job, and permeates everything that we do.
Establish a network of help and strong relationships across partners (business, creative, martech, data, operations, etc.) to deliver efficient and effective campaigns.
Characteristics we're seeking:
Exceptional subject matter expertise in email marketing best practices, experience owning multi-audience email campaigns on a global scale, and extensive usage of Salesforce Marketing Cloud (SFMC) required, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions. SQL, HTML, and CSS experience required.
Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL expertise, building automations for marketing, analysis, and system maintenance using SQL knowledge, maintaining and optimizing SFMC for peak performance and data integrity.
Stays abreast of industry best practices and emerging SFMC trends, understands current martech capabilities in the marketplace and is able to connect our martech capabilities to marketing possibilities across targeting, creative, and experience.
Ability to combine analytics and qualitative data to form a journey orchestration strategy and approach and break a strategy down into an actionable plan that accelerates momentum and speed to market.
Troubleshoots and resolves technical or process issues as they arise.
Has the fungibility to flex across being a marketer / practitioner and transformation thought leader.
Monitors and analyzes marketing campaign performance, offering actionable insights for optimization.
Keen eye for details and obsesses about accuracy of work.
Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking.
Basic Qualifications:
Bachelor's Degree or Military experience
At least 2 years of experience planning, building, and analyzing marketing campaigns leveraging Salesforce Marketing Cloud
At least 2 years of experience leveraging SQL queries to build target audiences.
Preferred Qualifications:
Salesforce Marketing Cloud Developer certification
3+ years of journey orchestration experience in Financial Services or other regulated industry
3+ years of experience with Salesforce Marketing Cloud
3+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
BPM, Lean, PMP Certifications
2+ years leveraging Workfront or other project management systems.
Adobe Workfront Project Manager Professional Certification
Cvent technical experience preferred.
2+ years of Risk Management experience
Salesforce Marketing Cloud Email certification
Education: Bachelors Degree
Additional client information:
