Marketing Coordinator

4 weeks ago

Richfield, United States Group Management Services Full time
Marketing Director

The Renaissance of Richfield/ Bath is currently seeking a full-time Marketing Director.

The Renaissance of Richfield/ Bath is a private, family-owned facility located in Richfield, Ohio. Our hands-on ownership provides a friendly, flexible, and nurturing environment for its team of professionals. From competitive pay to affordable insurance, we have your bases covered to kick start a career in healthcare and the long-term care setting. Become part of a community that believes in encouraging and inspiring a superior life wherever we can one person at a time.

The Marketing Director coordinates all sales & marketing related functions for the community. Develops plans that will meet and exceed key business objectives including census and revenue targets through the implementation of quality internal and external sales activities as well as effective marketing program execution.

Pay: based on experience

Essential Duties and Responsibilities:
  • Develops quarterly business marketing plan in conjunction with quarterly competitive analysis reports. Maintains close connection to competitive market and general market conditions in order to anticipate threats and identify market opportunities on a regular basis.
  • Creates and implements effective outreach program including both professional referral development and community relations efforts. Acts as lead external sales representative by scheduling and conducting outside sales appointments, cold calling, networking, and referral source event planning. Develops relationships with key community influencers.
  • Achieves company sales expectations including sales quotas and conversion ratios for both personal and team performance.
  • Leads daily internal sales efforts by effectively converting inquiry calls to appointments, conducting quality sales appointments with prospects/families, contacting prospects to schedule follow-up sales meetings, etc.
  • Implements systems for consistent dissemination of written marketing communication including thank you notes, newsletters, promotional flyers, customized prospect letters, event invitations, brochures, etc.
  • Uses creative follow-up techniques to advance prospects to move-in by utilizing customized, targeted messages and promotional items that create trust, solve problems, and eliminate barriers to the sale.
  • Implements strategic marketing programs including resident referral program and advertising/media campaigns in conjunction with Executive Director (ED). Monitors advertising placement and effectiveness regularly and communicates results with team.
  • Inspects/ensures model apartments are in excellent, show condition daily. Conducts first impressions tour with ED weekly. Identifies curb appeal and community environmental/aesthetics weakness and opportunities regularly.
  • Provides weekly marketing data and monthly forecast as requested.
  • Performs all other duties as assigned.
Qualifications:
  • Bachelor of Arts or Sciences degree preferred.
  • Must have successful sales experience, preferably in both internal sales (with customers) and external sales (with professionals).
  • Sales and/or marketing experience in a related industry preferred.
  • Previous management of sales staff preferred.
  • Database management computer skills.
Benefits:

All Employees:
  • Paid Time Off
  • 401K
Full-Time Employees:
  • Medical, Dental, Vision, and more


If you're interested in this position, please submit a current resume.
To learn more, visit our website at: www.renaissanceassistedliving.net

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