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VP, Product Marketing
3 months ago
About the Job:
LaunchDarkly is looking for an experienced VP, Product Marketing to build, lead and grow our Product Marketing team. This team will understand our customers and market, define our target personas, develop messaging and positioning, develop and own net-new product plans, and support the broader commercial organization to give developers the power to build their best software and buyers the confidence to partner with LaunchDarkly.
At its core, you and your team need to know our audience, know our value, and help connect the dots between the two. You’ll actively help your team prioritize and coordinate, ideate and strategize cross-department with your peers in Product, Sales, Engineering and every other part of the business.
Responsibilities:
Own, build and improve on strong product positioning and messaging, based on a deep understanding of our customers, competitors, and overall market
Understand and support all sales channels via training, tools, and collateral
Expand and update our go-to-market strategies and tactics, and facilitating the transition from a single-product organization to a product-portfolio driven one
Track and manage a portfolio of GTM initiatives
Support your team and enable them to be at their best, connecting them to the resources they need when required
Coordinate and collaborate with stakeholders across LaunchDarkly to execute on common goals, and gather feedback
Qualifications:
Product Marketing leadership experience in the DevOps ecosystem
Technical background preferably as a Software Developer, Product Manager, or Solutions Engineer
Strong interpersonal skills and ability to collaborate across the company
Strong program management, process execution skills, and highly detail oriented
Ability to evaluate and prioritize initiatives based on context and expected ROI
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