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Marketing Manager

2 months ago

Akron, United States Smithers Full time

The role

In the role of Manager of Marketing Events, some of your duties will include:

Responsible for NA Events Marketing strategy and implementation Management of Marketing Specialist(s) and allocation of workload Responsible for running of simultaneous event marketing campaigns To achieve revenue targets for NA Events portfolio, through bringing in the required level of delegates via marketing activity Manage the Marketing team to deliver on their designated targets for revenue and delegate attendance Budget tracking and control across the NA portfolio Responsibility for creation, editing and proofing of emails, interviews, press releases and other promotional materials Manage existing and develop new key strategic media and association partners Increase profile of the conferences across their industries Management of own marketing campaigns for 4-5 large scale events Creation, copywriting and fulfillment of regular email marketing activity, including HTML manipulation Partnerships: fulfilling agreements with partners, desk research of potential partners and new suppliers and contact details for these Updating event websites through CMS, creation of online banners and resizing of logos/photos in Photoshop Manage production of marketing literature for events Market Research and data management: data segmentation and lists management of preferences and unsubscribes Media and social media: Utilizing all available news resources to fuel content and social media campaign elements

The person

Degree in marketing or related field Demonstrated experience with managing a direct marketing campaign and B2B marketing Supervisory experience desired but not essential Proven experience with social media or SEO Must be familiar with Google analytics and metric analysis. Intermediate Photoshop skill level; Dreamweaver and html coding skills are advantageous Confidence in using CRM and all the Microsoft Office packages, specifically in Excel for data manipulation Event and conference industry experience, a plus A self-assured negotiator with the confidence to deal with media and supporting partners Ability to travel 15 – 25% of the time This position is eligible for a hybrid remote work schedule.

The Company

At Smithers Information, we provide B2B events, market reports and strategic and technical consulting across 3 regions in 10 different vertical industries.

We are renowned throughout numerous industry areas for our quality, high caliber conferences, and our comprehensive and informative market research reports. We offer independent and expert market insight to allow companies to identify opportunities and grow their business.

In addition to offices in the US, China and UK, the organization has specialist consultants world-wide.

We actively encourage career development and passionately support those who want to pursue and develop within the Smithers family. We have numerous examples of progression throughout the business and within some of our global businesses are proud that the average length of service amongst employees is a minimum of 10 years.

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