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Manager, Local Marketing Communications

3 months ago

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Overview:

At Raising Canes Chicken Fingers we serve only the best tasting and most craveable chicken finger meals. Its our ONE LOVE. Our Crew make it happen, our Culture makes it unique and the Community makes it all worthwhile.

Every talented Crewmember in our Restaurant Support Office (RSO) is important to our success and a value to our rapidly growing Company. We all work with a sense of purpose and focus on our chicken finger meals, Customers, Crew, Communities and Company Culture. We are constantly striving to Raise The Bar. The future for Raising Canes is growth focused and were on the path to being one of the top 10 restaurant companies in the United States.

Responsibilities:

Your Role at Raising Canes:
The Local Marketing Communications Manager is responsible for knowing and tracking all messaging within every restaurant and market and providing strategy and implementation support for new messaging. This position will work closely with the local marketing teams, RSO marketing teams and cross-functional teams to keep them informed of the current strategy and ensure system and local messaging priorities are supported and are relevant.

Your Impact and Responsibilities:
Reviews and tracks marketing messages at the local restaurant level including point-of-purchase (POP), video screens, the music program, and more
Leads the exploration and implementation of a new system to track and manage all marketing messages at the local restaurant level
Supports the tracking and management of restaurants specs, specific to marketing needs
Works with the local team to understand customer base and local trade area nuances that may influence/impact marketing messaging and ambiance
Partners with RSO teams to understand system and regional campaign messaging layers and campaign elements in order to develop a recommendation for local restaurant messaging and any additional assets needs to bring campaigns to life locally
Works with the local team and RSO cross functional teams to develop a communication strategy for restaurants in new markets
Routes all communication strategy recommendations through proper channels for approval
Works with the production team to ensure correct assets are planned and delivered for all restaurants, which may include leading the request process for unique creative to support local needs
Brings any missing asset needs to light for the RSO marketing team to address
Supports the development and execution of additional programs, tools, meetings, and projects that support restaurant marketing

Qualifications:

Requirements for Success:
5+ years of experience in a marketing-related role
Bachelors Degree in Marketing & Communications
Detail-oriented, organized and able to manage multiple priorities that may be constantly changing
Self-driven, flexible and highly energetic with strong written and verbal communication skills
Able to work effectively and efficiently both independently and collaboratively
Experience with implementing new tools and processes to support the business
Experience tracking and managing a large amount of information and data points
Experience managing the development and deployment of physical assets/signage
Microsoft proficient: Excel, PowerPoint and Word