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Marketing Communications Lead

2 months ago

Plano Texas, United States Raising Cane's Full time

Overview:
At Raising Cane's Chicken Fingers, we pride ourselves on delivering the finest and most irresistible chicken finger meals. Our commitment to quality is unwavering. Our team is essential to our success, our culture sets us apart, and our community makes our efforts meaningful.


Every skilled team member in our Restaurant Support Office (RSO) plays a crucial role in our growth and is a valued asset to our expanding organization.

We operate with a clear sense of purpose, focusing on our chicken finger meals, customers, crew, communities, and company culture.

We continuously strive to elevate our standards.

The future for Raising Cane's is centered on growth, and we are on track to become one of the leading restaurant companies in the United States.



Responsibilities:

Your Role at Raising Cane's:


The Marketing Communications Lead offers robust functional support to identify, create, and implement national program campaigns and brand integration initiatives that deliver targeted, timely, and on-brand messaging to achieve business growth goals.

Your Contribution and

Responsibilities:

  • Assists and actively engages in the formulation of the annual campaign calendar
  • Directs the creation of brand campaigns by developing execution strategies and launch plans
  • Supplies the restaurant marketing team with campaign and brand program specifics to ensure successful deployment of campaigns and brand initiatives
  • Collaborates cross-functionally across the organization to guarantee effective communication of all campaign elements and to ensure that all relevant company functions support campaign execution
  • Identifies, evaluates, develops, and implements brand integration opportunities to enhance Raising Cane's brand visibility on a national scale
  • Monitors market trends and provides insights that may influence campaign and brand initiatives
  • Delivers comprehensive performance analysis of campaigns and programs

Qualifications:

Requirements for Success:

  • 5+ years of experience in the restaurant, food, or beverage industry, retail, or packaged goods related to Brand Marketing
  • Knowledge of brand development planning, innovation, and creative ideation processes
  • Detail-oriented, organized, and capable of managing multiple shifting priorities
  • Self-motivated, adaptable, and highly energetic with strong written and verbal communication abilities
  • Able to work effectively and efficiently both independently and in a team setting

Proficient in Microsoft:
Excel, PowerPoint, and Word

  • Bachelor's degree required