Current jobs related to Director of Marketing, Account-Based Marketing - Chicago - Verisk Analytics
-
Director of Market Research and Insights
6 days ago
Chicago, Illinois, United States Marketing Management Analytics, Inc. Full timeAbout the RoleWe are seeking a highly skilled and experienced Director of Market Research and Insights to join our team at Marketing Management Analytics, Inc. As a key member of our organization, you will play a critical role in driving business growth through data-driven insights and strategic market research.Key ResponsibilitiesLead and consult with...
-
Account Director
3 months ago
Chicago, Illinois, United States GainShare Performance Marketing Full timeGainShare is a full-service independent Performance Marketing Agency, focused on gaining market share for our clients. GainShare delivers results by navigating across messaging, creative, media, technology, and data. With years of successful campaigns for brands and their products, GainShare specializes in delivering new customers for challenger brands and...
-
Rockit Ranch Productions- Marketing Coordinator
4 weeks ago
Chicago, Illinois, United States RRP - Marketing Coordinator Full timeJob Title: Marketing CoordinatorLocation: Chicago, IL (Hybrid)Reports To: Director of MarketingGeneral Overview: The Marketing Coordinator will play a crucial role in executing all marketing-related functions for Sunda and Blueprint Underground Cocktail Club. Reporting to the Director of Marketing, this role will encompass a wide range of responsibilities,...
-
Rockit Ranch Productions- Marketing Coordinator
4 weeks ago
Chicago, United States RRP - Marketing Coordinator Full timeJob Title: Marketing Coordinator Location: Chicago, IL (Hybrid) Reports To: Director of Marketing General Overview: The Marketing Coordinator will play a crucial role in executing all marketing-related functions for Sunda and Blueprint Underground Cocktail Club. Reporting to the Director of Marketing, this role will encompass a wide range of...
-
Email Marketing Specialist
1 month ago
Chicago, United States Narratent Digital Marketing Full time– CHICAGO BASED CANDIDATES ARE PREFERRED– APPLICATIONS WITH AN ATTACHED PORTFOLIO WILL BE PRIORITIZEDAbout NarratentNarratent is a startup agency with an environment that is both extremely empowering and challenging. To be successful, you must operate with a high level of curiosity, confidence, and urgency. You have to be wired to lead from the front and...
-
Marketing Campaign Manager
1 day ago
Chicago, Illinois, United States Allied Global Marketing Full timeAbout the RoleWe are seeking a highly skilled and experienced Marketing Campaign Manager to join our team at Allied Global Marketing in Chicago, IL.Key ResponsibilitiesConceptualize and execute 360 marketing campaigns to drive business growth and client satisfaction.Negotiate trade agreements with media partners to secure coverage and promote client...
-
Associate Director, Client Finance
2 weeks ago
Chicago, United States rEvolution Marketing Full timeJob DescriptionJob DescriptionSalary: rEvolution is one of the leading independent, international, and fully integrated sports marketing, consulting, and media agencies. Founded in 2001 with a focus on representing brands in sports, we provide our clients with a full-service marketing approach, including sponsorship consulting, media planning and buying,...
-
Director, Media Analytics
1 month ago
Chicago, United States rEvolution Marketing Full timeJob DescriptionJob DescriptionSalary: rEvolution is one of the leading independent, international, and fully integrated sports marketing, consulting, and media agencies. Founded in 2001 with a focus on representing brands in sports, we provide our clients with a full-service marketing approach, including sponsorship consulting, media planning and buying,...
-
Associate Creative Director, Art
1 month ago
Chicago, United States rEvolution Marketing Full timeJob DescriptionJob DescriptionSalary: rEvolution is one of the leading independent, international, and fully integrated sports marketing, consulting, and media agencies. Founded in 2001 with a focus on representing brands in sports, we provide our clients with a full-service marketing approach, including sponsorship consulting, media planning and buying,...
-
Sales Representative
2 months ago
Chicago, United States Oshaii Marketing Full timeJob DescriptionJob Descriptionresponsibilities would entail direct presentations with customers, advertising customer service and sales. If selected, our director will cross train you in all aspects including, but not limited to public relations, sales, marketing, and account management. No experience necessary we will train the right candidate. 100 percent...
-
Sales Representative
3 months ago
Chicago, United States Oshaii Marketing Full timeJob DescriptionJob Descriptionresponsibilities would entail direct presentations with customers, advertising customer service and sales. If selected, our director will cross train you in all aspects including, but not limited to public relations, sales, marketing, and account management. No experience necessary we will train the right candidate. 100 percent...
-
Associate Director, Business Intelligence
2 weeks ago
Chicago, United States rEvolution Marketing Full timeJob DescriptionJob DescriptionSalary: rEvolution is one of the leading independent, international, and fully integrated sports marketing, consulting, and media agencies. Founded in 2001 with a focus on representing brands in sports, we provide our clients with a full-service marketing approach, including sponsorship consulting, media planning and buying,...
-
Sales Representative
2 days ago
Chicago, United States Oshaii Marketing Full timeJob DescriptionJob DescriptionYour duties will involve presenting to customers, delivering outstanding customer service, and driving sales performance. Under the guidance of our director, you will receive comprehensive training across various disciplines, including public relations, sales, marketing, and account management. We do not require prior...
-
**Manager, Celebrity
1 day ago
Chicago, Illinois, United States The Marketing Arm Full timeAbout The Marketing ArmThe Marketing Arm (TMA) is a leading marketing and entertainment agency that creates cultural resonance for brands. We are a team of creatives, strategists, and innovators who are passionate about making a lasting impact in the entertainment industry.Job OverviewWe are seeking a highly skilled and experienced Manager of Celebrity &...
-
Director, Digital Marketing Experience
4 hours ago
Chicago, United States Illinois Institute of Technology Full timeGeneral Description:The Director, Digital Marketing Experience reports to the AVP of Marketing and Communications and manages the web services team (4 team members). In addition to working with the web services team, the director works closely with colleagues in the Office of Marketing and Communications to determine and plan how the web services team can...
-
Director, Digital Marketing Experience
8 hours ago
Chicago, United States Illinois Institute of Technology Full timeGeneral Description:The Director, Digital Marketing Experience reports to the AVP of Marketing and Communications and manages the web services team (4 team members). In addition to working with the web services team, the director works closely with colleagues in the Office of Marketing and Communications to determine and plan how the web services team can...
-
Director of Marketing
3 weeks ago
Chicago, United States Creative Financial Staffing Full timeMarketing Director leadership role for an established growing residential property management client. The Marketing Director will lead several corporate employees on the financial analytics team, manage all aspects of pricing and marketing strategy across their portfolio and have a seat at the leadership table. This role will be responsible for articulating...
-
Director of Marketing
3 months ago
Chicago, United States Icreatives Full timeAbout the job Director of Marketing REMOTE Digital Marketing Director Calling all marketing gurus a top law firm is seeking a creative, goal-oriented, and experienced pro to serve as their Digital Director of Marketing this role will be instrumental in shaping the firms marketing strategy as it continues to grow by developing winning advertising campaigns...
-
Sales Representative
3 hours ago
Chicago, United States Oshaii Marketing Full timeJob DescriptionJob DescriptionYour duties will involve presenting to customers, delivering outstanding customer service, and driving sales performance. Under the guidance of our director, you will receive comprehensive training across various disciplines, including public relations, sales, marketing, and account management. We do not require prior...
-
Marketing Director
2 weeks ago
Chicago, United States Mack & Associates, Ltd. Full timeA prestigious construction company in Chicago is seeking an experienced and dynamic Marketing Director to lead its marketing initiatives. The successful candidate will oversee a broad range of marketing activities, ensuring the brand is effectively communicated across all channels and driving business growth through strategic marketing efforts. This position...
Director of Marketing, Account-Based Marketing
3 months ago
Director of Marketing, Account-Based Marketing
Full-time
Verisk Business: Underwriting Solutions
We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.
Verisk Marketing Solutions (VMS) helps marketers create exceptional experiences for their customers and prospects by targeting the right person, with the right message, at the right time. We do this with the highest standards for data security and respect for the consumer’s privacy, preference, and permission. Our consumer insights and data solutions are designed to help marketers continuously maintain a real-time view of customers and prospects as those consumer’s profiles and behaviors are changing over time. Whether our customers are seeing a consumer for the first time or have a long-standing relationship with her, we help them improve the reach, timing, relevance, and compliance of every engagement. We take pride in helping our customers understand and apply our solutions and data to improve their digital marketing strategies in new and creative ways. When our customers win, we win.
Position Overview
As a data-driven marketing leader, the Demand Generation Director develops strategies to drive awareness and sales engagement using a variety of tactics, including, but not limited to conferences and networking events, webinars, paid media advertising, SEO/SEM, partner marketing and email marketing. Under this position, all campaigns produced must be aligned to VMS’s account-based marketing (ABM) strategy which centers around a top account list across select verticals that are strategically chosen to maximize value to our customers. This person is responsible for refining and scaling our marketing technology stack and acting as the business lead for identifying all use cases, integrations needed, and documentation of processes. Success in this role hinges on effectively scoping and reporting on account attribution, as well as monitoring the marketing-influenced pipeline. These measures serve as critical indicators of the impact and effectiveness of our efforts. In addition, this role will strategize and execute marketing initiatives through direct contributions, team efforts, and in-house digital agency support. This role reports to the Chief Commercial Officer at Verisk Marketing Solutions.
About the Day-to-Day Responsibilities of the Role
· Oversees and directs the work of key resources and their teams, including both the Marketo Agency, Experiential Marketing & Media Sponsorship Manager and other agents / resources under management by Demand Generation
· Delivering against key metrics, including financial, pipeline, and attribution goals outlined by the Chief Commercial Officer
· Leading demand generation functions to drive predictable, scalable, and repeatable pipeline and revenue (i.e., leads, MQLs, SQLs/opportunities, closed won deals), including ownership of data analysis for all marketing initiatives to measure impact and ROI
· Developing an account-based marketing strategy to understand, influence and quantify the customer journey across all stages of the lifecycle from acquisition, nurture/conversion, retention, and advocacy
· Ensure the quality and completeness in the marketing data across all marketing technologies · Collaborating with sales, revenue operations, product and marketing leadership to develop growth strategies for pioneering new markets and competitive opportunities
· Tracking budget for marketing plans and delivering against business goals/objectives
· Developing campaign plans which include financial, operational, and quality metrics for marketing campaigns as well as reviewing and approving campaign plans proposed by direct reports
· Collaborating with direct reports and peers in management/customers/vendors to interpret information and improve cross-functional processes and programs, adding or expanding key internal and external resources as needed
· Drive multi-touch marketing attribution model by building connectivity in marketing technologies and our CRM data across multiple touchpoints in the customer lifecycle
· Identify areas to improve efficiency and effectiveness of marketing automation systems, CRM systems, and data integration
· Train sales and marketing on the technology stack and continually educate the teams on new features and best practices
· 10+ years' experience in Marketing with extensive demand generation experience in B2B tech, with expertise in leveraging digital channels to drive lead generation and brand amplification
· Demonstrated ability in establishing and maintaining relationships with individuals throughout all levels of the organization, in the business community and with vendors
· Success designing and facilitating account-based marketing programs that drove top-line revenue outcomes
· Excellent Excel and metric reporting skills and experience analyzing and reporting data to identify issues, trends, or exceptions to drive improvement of results and find solutions
· Minimum 5 years of experience planning, developing, and managing departmental expense and capital budgets
· Minimum 5 years' experience of direct leadership and/or cross-functional team leadership · Experience with martech stack tools such as Marketo, 6sense, and Salesforce is required
#LI-AO1
For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.
At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed.
For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland. We value learning, caring and results and make inclusivity and diversity a top priority. In addition to our Great Place to Work Certification, we’ve been recognized by The Wall Street Journal as one of the Best-Managed Companiesand by Forbesas a World’s Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.
We’re 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.
Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision
Claims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences
Property Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient
Extreme Event Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.
Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance
Marketing Solutions — delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement
Life Insurance Solutions – offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.
Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger
Verisk Analytics is an equal opportunity employer.
All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability . Verisk’s minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.
Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.
#J-18808-Ljbffr