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Digital Marketing Specialist

3 months ago

Orange, United States American Threads Full time

Location: Orange, CA - American Threads HQ

Company: American Threads

Reports To: Ecommerce Manager

Please only apply if you live in or near Orange, CA. This role isn't remote.

Job Description:

American Threads, a leading women's fashion brand with 9 brick-and-mortar locations across the USA and a thriving ecommerce division, is seeking a talented and driven Digital Marketing Specialist. This role is pivotal in enhancing our online presence, driving traffic, and optimizing our digital marketing efforts. The ideal candidate will have a strong background in SEO, paid search, and social media advertising (particularly on Instagram/Facebook), and will work closely with our ecommerce team, including graphic designers, social media coordinator, and content creators.

Key Responsibilities:

Search Engine Optimization (SEO):

  • Develop and implement effective SEO strategies to improve organic search rankings and drive website traffic.
  • Conduct keyword research, optimize website content, and monitor SEO performance using tools like Google Analytics, SEMrush, and SEOMonitor.
  • Collaborate with content creators to ensure SEO best practices are integrated into website content, blogs, and other digital assets.
  • Stay updated on the latest SEO trends and algorithm changes to ensure compliance and maximize performance.

Paid Search:

  • Plan, execute, and optimize paid search campaigns on platforms such as Google Ads and Bing Ads.
  • Conduct keyword research and competitive analysis to identify new opportunities and maximize ROI.
  • Monitor and analyze campaign performance, providing regular reports and insights to the ecommerce manager.
  • Manage budget allocation, bid strategies, and ad copy to achieve campaign objectives.

Social Media Advertising:

  • Develop and manage paid social media campaigns across platforms like Facebook, Instagram, TikTok, and Pinterest.
  • Collaborate with the social media specialist and content creators to develop engaging ad creatives and copy.
  • Monitor and analyze campaign performance, making data-driven decisions to optimize for engagement, conversion, and ROI.
  • Stay current with social media advertising trends, platform updates, and best practices.

Cross-Functional Collaboration:

  • Work closely with the ecommerce manager to align digital marketing strategies with overall business goals.
  • Partner with graphic designers to create visually appealing and effective ad creatives.
  • Collaborate with the social media specialist to ensure cohesive messaging and branding across all digital channels.
  • Provide support and insights to the content creation team to enhance digital marketing efforts.

Analytics and Reporting:

  • Utilize analytics tools to track, measure, and report on the performance of SEO, paid search, and social media advertising initiatives.
  • Provide actionable insights and recommendations to optimize campaigns and improve overall digital marketing performance.
  • Create and maintain performance dashboards to communicate key metrics and progress to stakeholders.

Market Research:

  • Conduct research on market trends, competitors, and industry best practices.
  • Analyze campaign performance data and provide insights to optimize future campaigns.
  • Stay updated with the latest digital marketing trends, tools, and best practices.

Qualifications:

  • Bachelors degree in Marketing, Communications, Business, or a related field.
  • 3-5 years of experience in digital marketing, with a focus on SEO, paid search, and social media advertising.
  • Proven track record of successful SEO strategies and paid search campaigns.
  • Experience with tools such as Google Analytics, Google Ads, Facebook Ads Manager, TikTok Ads, SEMrush, SEO Monitor, Funnel.io/Supermetrics, LookerStudio/PowerBI, Klaviyo, Shopify Plus, and similar platforms.
  • Strong analytical skills and the ability to interpret data to make informed decisions.
  • Excellent communication and teamwork skills.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Creative thinker with a data-driven approach to problem-solving and decision-making.
  • Experience in the DTC, womens fashion, or retail industry is a plus.

How to Apply:

Interested candidates should submit their resume, a cover letter detailing their experience and why they are a good fit for American Threads, and examples of past work or case studies to krista@shopamericanthreads.com.

Join us at American Threads and be part of a dynamic team dedicated to creating memorable fashion experiences for our customers