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Vans: Coordinator, Brand Social

1 month ago

Costa Mesa, United States Vans Full time

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you. What will you do? A day in the life of a Brand Social & Community Coordinator at Vans looks a little like this. As Brand Social & Community Coordinator, you will integrate social media strategies and tactics to amplify Vans’s key stories across all Vans social channels. Your role will both plan and execute innovative social strategies that will drive engagement around our campaigns and platforms through an insights-driven communications approach that builds upon our social media assets across multiple platforms. You will help guide global social media & community manager on campaign planning and execution, including partnering with the Americas, EMEA & APAC markets to drive globally consistent messages across key social platforms. Let’s break down that day-in-the-life a bit more. Work with the Manager, Social Media & Community to develop and execute comprehensive social media strategies aligned with the brand objectives. Collaborate with the Global Brand Marketing team on seasonal briefs that inform organic social assets needs to support key stories and cultural moments. Ensure our regional and external partners have the tools needed to support key stories in their regional social landscapes. Work in partnership with the Manager, Social Media & Community on go-to-market calendar with robust tactics integration. Work closely with marketing, PR, and product teams to align social media efforts with broader brand initiatives. Create engaging and on-brand content across various social media platforms. Identify opportunities to collaborate with influencers and brand advocates. Monitor and analyze performance metrics. Prepare regular reports highlighting key insights, trends, and opportunities. Keep abreast of emerging trends and technologies in social media and community management. What do you need to succeed? We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 2+ years of experience and professional achievements. The foundation skills you will need in this position are: Strong understanding of social media platforms, algorithms, and best practices. Experience in youth marketing, (footwear, apparel, music marketing) in the digital space. Excellent written and verbal communication skills. Working knowledge of Social Media Management tools. Ability to analyze data and derive actionable insights. What do we offer you? At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k). Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do. Now WE have a question for YOU. Are you in? Hiring Range: $53,568.00 USD - $66,960.00 USD annually Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process. Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process. Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws. At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records. #J-18808-Ljbffr