Marketing Manager

4 weeks ago

Washington, United States CFP BD OF STANDARD CTR FOR FINANCIAL PLANNING Full time
Job DescriptionJob Description

Under general supervision, the Marketing Manager will help grow the number of CFP® professionals by targeting career changers, undergraduates, and college-bound students to choose financial planning as an attractive career and/or college degree program. Reporting to the Director of Marketing, this highly skilled and experienced Marketing Manager will drive the company's new marketing initiatives to ensure targeted KPIs are met. The ideal candidate will be a data-driven marketer with a proven track record of creating successful marketing campaigns for students that achieve strategic objectives.

Essential Functions

  • Develop and implement marketing plans tailored to high school and college students, incorporating platforms and channels that resonate.
  • Oversee the end-to-end creation and execution of integrated lifecycle marketing campaigns across various channels, including email, paid search, paid social, display advertising, remarketing, webinars, direct mail, print, telemarketing, event management, and content marketing.
  • Drive robust A/B testing to continuously iterate on growth tactics through experimentation, exploring new channels and methods to optimize and increase user acquisition and engagement.
  • Create and leverage customer journey maps to identify key touchpoints and uncover opportunities.
  • Skilled at project management with the ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and keep complex projects moving forward.
  • Experience creating and managing large-scale email marketing campaigns, including developing nurture tracks that drive engagement.
  • Develop and execute marketing strategies to drive brand awareness, lead generation, and customer acquisition.
  • This role is also responsible for managing and executing marketing for established non-certification programs such as conference attendance, Career Center and Career Fair promotion, scholarships program promotion, and others as assigned.
  • Ensure brand guidelines across all communication channels are properly implemented.
  • Collaborate with Communications on earned media and social media relating to increasing access to competent and ethical financial planners.
  • Manage and collaborate with agencies and other strategic partners.

Background/Skills/Abilities Preferred

  • Bachelor’s degree in marketing, advertising, business, or a related field.
  • 5 years of hands-on experience marketing to students, focusing on strategy development and campaign management.
  • Strong understanding of digital marketing trends, tools, and analytics.
  • Supervisory experience preferred.
  • Excellent written and verbal communication skills; marketing copywriting and proofreading experience highly desired.
  • Analytical mindset with the ability to make data-driven decisions.
  • Proficiency with analytics and reporting tools such as Google Analytics, Looker Studio, Tableau
  • Ability to oversee, interpret and utilize effective research.

About CFP Board

CFP Board is the professional body for personal financial planners in the U.S. CFP Board consists of two affiliated organizations focused on advancing the financial planning profession for the public’s benefit. CFP Board of Standards (501(c)(6)) sets and upholds standards for financial planning and administers the prestigious CERTIFIED FINANCIAL PLANNERTM certification — widely recognized by the public, advisors and firms as the standard for financial planners — so that the public has access to the benefits of competent and ethical financial planning.

CFP® certification is held by nearly 100,000 people in the U.S. CFP Board Center for Financial Planning (501(c)(3)) addresses diversity and workforce development challenges and conducts and publishes research that adds to the financial planning profession’s body of knowledge.

This position works on programs which are part of the 501 (c)(6).

This position is based in the Washington D.C. office and works a hybrid schedule which could be changed at any time.

CFP Board believes that diversity of experience and perspective are strengths and seeks to continue to grow a highly committed, skilled, and collaborative staff.



  • Marketing Assistant

    1 week ago

    Washington, United States Lightning Spark Marketing Full time

    Job DescriptionJob DescriptionJob Title: Marketing AssistantLocation: Washington, DCJob Description: We are looking for a Marketing Assistant to support the Marketing department in executing marketing campaigns, analyzing market trends, and assisting in various marketing activities. The ideal candidate will be a proactive self-starter with a passion for...

  • Marketing Assistant

    1 week ago

    Washington, United States Lightning Spark Marketing Full time

    Job DescriptionJob DescriptionJob Title: Marketing AssistantLocation: Washington, DCJob Description: We are looking for a Marketing Assistant to support the Marketing department in executing marketing campaigns, analyzing market trends, and assisting in various marketing activities. The ideal candidate will be a proactive self-starter with a passion for...

  • Marketing Manager

    1 day ago

    Washington, United States Unfold Hospitality Full time

    **Marketing Manager | Unfold Hospitality - The Square** **About The Square** The Square is a culinary collective serving and celebrating DC. Through food and drink, we foster community and creative leaders. Our collective includes a dynamic lineup of talented cooks and craftspeople brought together by Unfold Hospitality. We’re longtime food industry...

  • Marketing Manager

    1 week ago

    Washington, United States Business Group on Health Full time

    Business Group on Health’s Member Experience team is hiring a Marketing Manager to support the growth, engagement and retention of our membership. This person will have experience in marketing and communications, as well as using analytics and strategy to drive success. The Manager will help in the development and execution of the organization-wide...

  • Marketing Manager

    4 days ago

    Washington, United States Price Benowitz LLP Full time

    Job DescriptionJob DescriptionJob SummaryPrice Benowitz, LLP is currently seeking an experienced Marketing Manager to be responsible for executing the Law Firm’s marketing strategies to drive business growth, enhance brand visibility, and strengthen client relationships.The Marketing Manager position requires an understanding of the law firm/legal services...

  • Marketing Manager

    2 weeks ago

    Washington, United States Price Benowitz LLP Full time

    Job Summary Price Benowitz, LLP is currently seeking an experienced Marketing Manager to be responsible for executing the Law Firm's marketing strategies to drive business growth, enhance brand visibility, and strengthen client relationships. The Marketing Manager position requires an understanding of the law firm/legal services industry, market trends, and...

  • Marketing Manager

    5 days ago

    Washington, United States Price Benowitz LLP Full time

    Job Summary Price Benowitz, LLP is currently seeking an experienced Marketing Manager to be responsible for executing the Law Firm's marketing strategies to drive business growth, enhance brand visibility, and strengthen client relationships. The Marketing Manager position requires an understanding of the law firm/legal services industry, market trends, and...

  • Marketing Manager

    2 weeks ago

    Washington, United States Price Benowitz LLP Full time

    Job DescriptionJob DescriptionJob SummaryPrice Benowitz, LLP is currently seeking an experienced Marketing Manager to be responsible for executing the Law Firm’s marketing strategies to drive business growth, enhance brand visibility, and strengthen client relationships.The Marketing Manager position requires an understanding of the law firm/legal services...

  • Marketing Manager

    9 hours ago

    Washington, United States Price Benowitz LLP Full time

    Job DescriptionJob DescriptionJob SummaryPrice Benowitz, LLP is currently seeking an experienced Marketing Manager to be responsible for executing the Law Firm’s marketing strategies to drive business growth, enhance brand visibility, and strengthen client relationships.The Marketing Manager position requires an understanding of the law firm/legal services...

  • Marketing Manager

    3 weeks ago

    Washington, United States BakerHostetler Full time

    Our BD & Marketing department has an excellent hybrid opportunity for a Marketing Manager for the Digital Assets and Data Management (DADM) practice group.This is an exempt position that reports to the Senior Business Development & Marketing Manager for DADM.This position will be a point of contact for marketing activity related to the DADM group, and an...

  • Marketing Manager

    2 weeks ago

    Washington, Washington, D.C., United States CFP Board Full time

    Under general supervision, the Marketing Manager will help grow the number of CFP professionals by targeting career changers, undergraduates, and college-bound students to choose financial planning as an attractive career and/or college degree program. Reporting to the Director of Marketing, this highly skilled and experienced Marketing Manager will drive...

  • Marketing Manager

    4 days ago

    Washington, United States Ensemble IP Full time

    Job DescriptionJob DescriptionSalary: We are…  We are Ensemble IP, a forward-thinking team of IP Industry veterans building an AI-centric approach to patent search and analysis.  We believe that the highest quality search is the result of the right technical expert using the right search techniques and the right technology.  We provide both patent...

  • Marketing Manager

    3 weeks ago

    Washington, United States Ensemble IP Full time

    Job DescriptionJob DescriptionSalary: We are…  We are Ensemble IP, a forward-thinking team of IP Industry veterans building an AI-centric approach to patent search and analysis.  We believe that the highest quality search is the result of the right technical expert using the right search techniques and the right technology.  We provide both patent...

  • National Marketing Manager

    2 weeks ago

    Washington, United States Trigenx Full time

    Job DescriptionJob DescriptionHybrid/Remote PositionJOB SUMMARY: Overall Responsibility for the National Marketing Manager will be to work closely but cross functionally with key department heads that included but not limited to sales, operations, human resources, safety, and executive management. The role will report directly to the Executive Vice President...

  • National Marketing Manager

    4 days ago

    Washington, United States Trigenx Full time

    Job DescriptionJob DescriptionHybrid/Remote PositionJOB SUMMARY: Overall Responsibility for the National Marketing Manager will be to work closely but cross functionally with key department heads that included but not limited to sales, operations, human resources, safety, and executive management. The role will report directly to the Executive Vice President...

  • Marketing Account Manager

    6 days ago

    Washington, United States American College of Cardiology Full time

    This position will work closely with the Marketing Director and account managers to plan and implement marketing communications plans that support membership growth, engagement and retention for the ACC. This position will help to analyze market research and campaign outcomes, develop marketing copy and help us reach our business goals by contributing to the...

  • Marketing Communications Manager

    5 days ago

    Washington, United States SmithBucklin Full time

    Smithbucklin is seeking a Marketing and Communications Manager to join its Washington, D.C. office. The Marketing and Communications Manager uses market information and key strategies to help Smithbucklin client organizations achieve their marketing goals. The selected individual is expected to lead the delivery of varied services, including brand and...

  • Marketing & Communication Manager

    3 weeks ago

    Washington, United States SmithBucklin Full time

    Description Smithbucklin is seeking a Marketing and Communications Manager to join its Washington, D.C. office. The Marketing and Communications Manager uses market information and key strategies to help Smithbucklin client organizations achieve their marketing goals. The selected individual is expected to lead the delivery of varied services, including...

  • Marketing Account Manager

    6 days ago

    Washington, United States American College of Cardiology (ACC) Full time

    This position will work closely with the Marketing Director and account managers to plan and implement marketing communications plans that support membership growth, engagement and retention for the ACC. This position will help to analyze market research and campaign outcomes, develop marketing copy and help us reach our business goals by contributing to the...

  • Sales and Marketing Manager

    1 day ago

    Washington, United States Phoenix Support Services Full time

    Phoenix Support Services, established in 2019 and located in the Philippines, is the in-house support center of Advanced Digital Media Services—a startup full-service digital marketing company in the US. Our company encourages a healthy work-life balance through a remote work setup and provides limitless opportunities for career advancement. Job...