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Senior Director of Marketing
3 months ago
Job Type
Full-time
Description
Position Type
Full-Time; Exempt
Hybrid work schedule
Salary Range
$70 - $90K Annually
ROLE PURPOSE
The Senior Director of Marketing aims to develop and implement comprehensive marketing strategies to promote the museum's mission, exhibitions, programs, and events. This position requires a seasoned marketing professional with an understanding of the museum industry, a passion for history, and a creative approach to engaging diverse audiences.
KEY RESPONSIBILITIES
Strategic Planning
Develop and implement strategic marketing plans aligned with the museum's mission, goals, and objectives.
Continuously evaluate market trends, visitor demographics, and competitive landscape to identify growth opportunities.
Brand Management
Maintain and enhance the museum's brand identity, ensuring consistency across all marketing materials, digital platforms, and communication channels.
Digital Marketing
Oversee the museum's digital marketing initiatives, including website management, email marketing, social media engagement, and online advertising.
Leverage data analytics to optimize digital marketing performance and drive visitor engagement.
Advertising and Promotion
Plan and execute advertising campaigns across various media channels, including print, radio, television, and digital platforms.
Negotiate media partnerships and sponsorships to maximize exposure and reach.
Visitor Experience
Collaborate with cross-functional teams to enhance the visitor experience through effective signage, wayfinding, and interpretive materials.
Solicit visitor feedback and incorporate insights to improve marketing strategies.
Budget Management
Develop and manage the marketing department budget, allocating resources effectively to achieve strategic objectives while maintaining fiscal responsibility.
Team Leadership
Provide leadership and direction to the marketing team, fostering a collaborative and innovative work environment.
Mentor staff members, facilitate professional development opportunities, and promote a culture of continuous learning.
Requirements
Bachelor's degree in marketing, communications, or a related field; advanced degree preferred.
Minimum of 7-10 years of progressive experience in marketing.
Excellent communication skills, with the ability to articulate complex ideas clearly and persuasively.
Proven track record of developing and executing successful marketing campaigns that drive attendance, revenue, and brand awareness.
Strong leadership and team-building skills, with the ability to inspire and motivate staff members.
Demonstrated expertise in digital marketing, including SEP, SEM, social media, and email marketing.
Proficiency in marketing analytics tools, CRM systems, and project management software
Strategic thinker who can analyse data, identify trends, and make data-driven decisions.
Creative problem-solver with a passion for storytelling.
Commitment to diversity, equity, accessibility, and inclusion in all aspects of marketing and audience engagement.
BENEFITS & PERKS
At the Atlanta History Center, we value your hard work and commitment. Here's what we offer to ensure you feel appreciated and supported.
Work-Life Balance
Full annual Paid Time Off benefits are awarded following 60 days of employment., Eleven paid Administrative Holidays, Bereavement Leave, Parental Leave, Time off to Vote, and Court Leave.
Health & Wellbeing
Medical + Medical Reimbursement Expense Plan, Dental, Vision, Employer-Paid Life Insurance (1x salary), Employer-Paid Long-Term Disability, Voluntary Life Insurance, Supplement AFLAC policies.
Financial Security
Traditional 403(b) Retirement Savings Plan (pre-tax contributions), Roth 403(b) Retirement Savings Plan (after-tax contributions), Employer Non-Elective Contribution following two consecutive years of service requirements (100% vested)
Community
Free family membership, AHC event/program discounts, including Summer Camps, 10% Museum Shop discount.
Application Deadline July 1, 2024
Satisfactory Background Check Required.
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