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Director of Brand Marketing

4 months ago

Indiana, United States The Hired Guns Full time

The Hired Guns are seeking an experienced and creative Director of Brand Marketing with a solid understanding of how elevated visual brand and messaging directly impact the growth of a business using both B2B and B2C go-to-market strategies for the nation’s leading public safety apparel and equipment company. Military veterans and former first responders with the necessary experience are especially encouraged to apply Salary range: $105,000 to $150,000 per year Join a mission-driven company that just ended 2023 with record sales of $600 million—cha-ching Take on a high-visibility role with the opportunity to translate design into meaningful experience for a committed public safety, military, and community services audience who are committed to this well-loved brand Grow your marketing career alongside this growing company—upward mobility is real and readily available here Jump into a fully remote role with great benefits and an emphasis on work-life balance The Nitty Gritty The backstory on the company and why they need to hire you To support the next phase of accelerated growth for this company, which just brought in a staggering $600 million in revenue last year, they’re looking for a seasoned Director of Brand Marketing to elevate brand awareness through widely visible brand campaigns across multiple audiences and channels. In this role you will be the visual and communication lead overhauling branding for the #1 provider of public safety gear across stores, websites, email, social, digital ads, B2B proposals, and employer branding. Your vision will support messaging and visual design for all internal and external audiences. Not only will you oversee the brand architecture for all the brands under the umbrella of this company, but you’ll also develop all brand marketing campaigns and lead creative deliverables across the company, including the B2B business. This role’s critical KPI is a demonstrated and continuous improvement in the company’s brand reputation index. Are you a military veteran or former first responder or public servant? If so, this is a great opportunity to draw on that experience to serve military and other service-members with PPE, tactical gear and personalized uniforms. Why You? How you’ll know if you’re a fit… To land this exciting role, you must have 7+ years of experience in branding, marketing, or communications with a focus on brand strategy. B2B and B2C omnichannel brand experience is paramount. A Bachelor’s degree is required; MBA strongly preferred. Here are some other must-haves: Track record of delivering elevated brand awareness through widely visible brand campaigns across multiple audiences Proven experience building, getting buy-in, and executing brand marketing plans Must have led teams of 5+ members and managed several marketing agencies at once Must have a strong track record of successful partnerships to deliver coordinated experience both outside as well as inside the companies A highly developed level of creative skills, critical thinking skills, and resourcefulness Strong past collaboration with internal communication and HR for employer branding is highly desired The Inside Skinny Why you should quit your job right now and join this team Grab this opportunity and reap all the rewards of working for a hugely successful, scaling company. It’s a high-visibility marketing role where you’ll see the direct impact of your work in real time, with the flexibility of working remotely. Convinced yet? Get in touch with us today The Hired Guns does not and will not discriminate in considering and referring candidates for employment, or in its treatment or advancement of its employees, and will not tolerate harassment, on the basis of race, color, religion, gender (including gender identity and expression), sexual orientation, national origin, age, disability, or any other status protected by applicable federal, state or local law.

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