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**Director of Sales and Marketing**
2 months ago
Astral at Franklin is seeking a highly skilled and experienced Director of Sales and Marketing to join our team. As a key member of our leadership team, you will be responsible for driving sales and marketing efforts to achieve occupancy and revenue goals for our community.
Key Responsibilities- Sales Management:
- Lead management: Respond, advance, engage, and convert leads as appropriate by service line and community guidelines.
- Ensure departmental productivity and performance measures are consistently fulfilled.
- Ensure departmental compliance with CRM utilization. Maintain a thorough working proficiency in data integrity and management.
- Management of the customer experience from the initial point of engagement to admission/move-in into the community, coordinating and communicating all relevant information to the appropriate parties (family, community, healthcare partners).
- Marketing Management:
- Develop and implement a comprehensive strategic-driven annual sales and marketing plan, including weekly, monthly, or quarterly modifications as appropriate, that includes direct mail, events, and promotion campaigns and digital strategies.
- Partner with Franciscan Advisory Services (FAS) Sales and Marketing Support Services for the development and delivery of marketing pieces, collateral, branding materials, and strategies to advance and promote the community mission, brand identity, and services.
- Ensure that the community has all appropriate marketing materials and tools as necessary.
- Business Development/Strategic Positioning:
- Maintain good working knowledge of market intelligence and trends.
- Responsible for marketing services to external prospects and key referral sources to expand market share by generating new business and maintaining existing established partnerships.
- Develop and implement appropriate community relation activities to enhance business development and to maintain relationships with existing referral sources.
- Keeps informed regarding changes and new services provided within healthcare competition. Determines potential for enhancing current services. Identifies feasible value-added features that will enhance our services.
- Perform market segmentation, targeting, and positioning for each service line. Makes recommendations regarding service enhancement and new program development.
- Maintains a thorough working proficiency on the referral source management software to perform all necessary activities, including entering new referral sources into the system and updating as necessary, scheduling follow-up calls, and generating daily, weekly, and monthly reports as requested.
- Administrative Duties/Departmental Management:
- Daily management, supervision, and direction of the Sales and Marketing Department. Evaluation of department staff annually, including coaching plans to enhance performance and support talent development.
- Completion and submission of marketing and sales reports to the community and home office support.
- Development and management of the departmental financial budget.
- Unit inventory management.
- A Bachelor's degree from an accredited college or university or four years of applicable experience as a Sales and Marketing Director.
- Three years' experience in assisted living and healthcare marketing and sales.
- Experience with lease-up communities is a strong plus.
- Two years' experience of direct management/supervision.