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Integrated Marketer, Cross-Architecture Buyer

2 months ago

San Francisco, United States Cisco Full time

The Cross-Architecture Buyer Lead will be responsible for collaborating across complimentary Cisco portfolios to create customer-centric integrated marketing strategies. In this role, you will partner with various Cisco portfolio marketing teams to identify areas of opportunity, develop innovative plans to target customers in a wholistic and unified way, and drive pipeline growth across new and existing customers. You will be responsible for nurturing strategic partnerships and working cross-functionally, analyzing performance, and driving execution.

What youll do:

* Collaborate across Cisco portfolio marketing teams, partner, and regional integrated marketing teams to create detailed customer-centric plans, aligned to the marketing priorities.

* Own execution of cross-architecture plans in partnership with the relevant buyer-focused integrated marketing teams.

* Communicate needs effectively to ensure exceptional execution across teams and alignment with key stakeholders.

* Identify timely opportunities to create new engagements, build trust, and drive loyalty with our customer base.

* Measure and analyze data, incorporating key learnings to future activations.

* Drive customer adoption and pipeline generation through paid, earned, shared, and owned campaigns that support business and behavior objectives.

* Refine and develop innovative strategies for new and existing customers, working closely with Market Strategy and cross-architecture teams to understand target buyers and key technologies.

Who you are:

Minimum requirements:

* 7+ years in marketing in strategic Marketing development / Integrated Marketing, building B2B end to end Marketing strategies.

Other requirements:

* Innovative and creative problem-solver with strong communication skills across internal and external stakeholders

* Experience working across organizations and collaborating with other areas, such as creative, PR, analytics, product, etc.

* Excellent history of teamwork, communication, and influence, conveying ideas and information confidently, effectively, and compellingly

* Proven track record of working at the strategic and tactical level to develop innovative and effective campaigns

* Ability to work both autonomously and collaboratively

* Ability to identify the highest value levers within complex problems and use experience and judgment to simplify complex strategies

* Ability to set the strategic direction and apply goals and measurements that ladder up to business objectives

Why Cisco?

#WeAreCisco. We are all unique, but collectively we bring our talents to work as a team, to develop innovative technology and power a more inclusive, digital future for everyone. How do we do it? Well, for starters - with people like you

Nearly every internet connection around the world touches Cisco. Were the Internets optimists. Our technology makes sure the data traveling at light speed across connections does so securely, yet its not what we make but what we make happen which marks us out. Were helping those who work in the health service to connect with patients and each other; schools, colleges, and universities to teach in even the most challenging of times. Were helping businesses of all shapes and sizes to connect with their employees and customers in new ways, providing people with access to the digital skills they need and connecting the most remote parts of the world - whether through 5G, or otherwise.

We tackle whatever challenges come our way. We have each others backs, we recognize our accomplishments, and we grow together. We celebrate and support one another - from big and small things in life to big career moments. And giving back is in our DNA (we get 10 days off each year to do just that).

We know that powering an inclusive future starts with us. Because without diversity and a dedication to equality, there is no moving forward. Our 30 Inclusive Communities, that bring people together around commonalities or passions, are leading the way. Together were committed to learning, listening, caring for our communities, whilst supporting the most vulnerable with a collective effort to make this world a better place either with technology, or through our actions.

So, you have colorful hair? Dont care. Tattoos? Show off your ink. Like polka dots? Thats cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us #WeAreCisco

Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.