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Director of Membership
2 months ago
Job Description
Develop and execute strategic plans to increase club membership.
Implement programs and initiatives to retain current members.
Analyze membership trends and develop strategies to address areas of concern.
Serve as the primary point of contact for current and prospective members.
Address member inquiries, concerns, and feedback promptly and effectively.
Organize and manage new member orientation programs.
Collaborate with the marketing team to create promotional materials and campaigns aimed at attracting new members.
Utilize social media, email marketing, and other digital platforms to reach potential members.
Regularly attend member events to continue to gage feedback and foster positive relations.
Attend networking events and community events to promote the club.
Oversee the delivery of exceptional member services and experiences.
Coordinate with other departments/operational areas to ensure member needs are met.
Develop and manage member events, activities, and programs.
Maintain accurate records of membership data and statistics.
Prepare regular reports on membership metrics and present them to senior management.
Lead and supervise membership and sales staff, providing guidance and support.
Conduct regular training sessions for staff on best practices in member services and engagement.
Foster a positive and collaborative work environment.
Other duties as assigned
Qualifications
Bachelor’s degree in Marketing, Business Administration, Hospitality, or a related field preferred
Minimum of 5 years of experience in membership management, sales, marketing, or a related field.
Previous experience in a club, hospitality, or membership-based organization is preferred.
Strong leadership and team management abilities.
Excellent communication and interpersonal skills.
Proven track record in developing and implementing successful membership growth strategies.
Ability to analyze data and make informed decisions.
Strong organizational and multitasking skills.
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