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VP, Segment Marketing Strategist
2 months ago
Axos Clearing seeks a VP, Segment Marketing Manager, to join the Commercial & Securities Marketing team to develop campaigns and marketing strategies to support business growth for Axos and our clients.
As the VP, Segment Marketing Manager, you will be responsible for developing and executing marketing strategies and support plans that support our business goals. This highly visible and collaborative role works closely with business executives, marketing partners, and other stakeholders across multiple functions. This role is responsible for ensuring day-to-day marketing execution in support of the Axos Clearing business: that marketing materials and campaigns are delivered on time and at expected quality, as well as tracking performance metrics.
This is a management role, with one direct report to start and an expectation for growth.
Responsibilities:
Strategic planning and project management, which includes the development and execution of marketing campaigns that support the Axos Clearing business goals
Collaborate with relevant stakeholders to ensure our marketing efforts align with our overall business strategy. This includes executive and senior-level leadership.
With the support of our marketing shared services team, oversee the development of marketing materials, manage campaigns and projects, and track performance metrics
Develop and manage relationships with external partners and vendors
Analyze market trends and client insights to inform marketing strategies
Develop and manage lead generation and nurture programs
Measure and report on the effectiveness of marketing campaigns
Stay up to date with industry trends and best practices - always striving to keep Axos marketing deliverables best-in-class while helping streamline operations, processes, and reporting
Review deliverables, including content, design, and various other work generated by the Marketing shared services group to ensure brand, messaging, and audience, as well as accuracy, consistency, and compliance
With internal partners and external vendors, coordinate the content, messaging, design, and tracking of marketing efforts in paid media, email, print, direct mail, broadcast, website, social, SEO, and other vital channels
Conduct special projects and other business or marketing support as necessary
Manage direct report(s)
Requirements:
Bachelor's degree
12+ years experience in marketing (client-side or agency), including project management and/or custodial or wealth management experience
Strong leadership skills, with the ability to manage and inspire teams
Excellent communication and interpersonal skills, with the ability to interact with business executives
Strong project management skills
An objective-focused, strategic mindset
Demonstrated self-starter with the ability to manage multiple projects and complex processes
Highly organized, analytical, and detail-oriented with the ability to prioritize work demands, and frequently changing priorities and deadlines
Strong technical acumen, with an understanding of marketing functions, terms, and industry standards
Strong business acumen, with an understanding of wealth management industry functions, nomenclature, and industry standards
Experience with CRM and marketing automation tools such as Salesforce Marketing Cloud and Interaction Studio
Experience with Adobe suite, including Photoshop, InDesign, Illustrator, and Workfront
Efficient in Microsoft Office (Excel, Word, Outlook, PowerPoint, Visio)
Experience developing and deploying account-based marketing strategies
Willingness to travel at least 25% (could increase with seasonality or based on business needs)
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