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VP, Segment Marketing Strategist

2 months ago

Edison, United States axosbank.com Full time

Axos Clearing seeks a VP, Segment Marketing Manager, to join the Commercial & Securities Marketing team to develop campaigns and marketing strategies to support business growth for Axos and our clients. As the VP, Segment Marketing Manager, you will be responsible for developing and executing marketing strategies and support plans that support our business goals. This highly visible and collaborative role works closely with business executives, marketing partners, and other stakeholders across multiple functions. This role is responsible for ensuring day-to-day marketing execution in support of the Axos Clearing business: that marketing materials and campaigns are delivered on time and at expected quality, as well as tracking performance metrics. This is a management role, with one direct report to start and an expectation for growth. Responsibilities: Strategic planning and project management, which includes the development and execution of marketing campaigns that support the Axos Clearing business goals Collaborate with relevant stakeholders to ensure our marketing efforts align with our overall business strategy. This includes executive and senior-level leadership. With the support of our marketing shared services team, oversee the development of marketing materials, manage campaigns and projects, and track performance metrics Develop and manage relationships with external partners and vendors Analyze market trends and client insights to inform marketing strategies Develop and manage lead generation and nurture programs Measure and report on the effectiveness of marketing campaigns Stay up to date with industry trends and best practices - always striving to keep Axos marketing deliverables best-in-class while helping streamline operations, processes, and reporting Review deliverables, including content, design, and various other work generated by the Marketing shared services group to ensure brand, messaging, and audience, as well as accuracy, consistency, and compliance With internal partners and external vendors, coordinate the content, messaging, design, and tracking of marketing efforts in paid media, email, print, direct mail, broadcast, website, social, SEO, and other vital channels Conduct special projects and other business or marketing support as necessary Manage direct report(s) Requirements: Bachelor's degree 12+ years experience in marketing (client-side or agency), including project management and/or custodial or wealth management experience Strong leadership skills, with the ability to manage and inspire teams Excellent communication and interpersonal skills, with the ability to interact with business executives Strong project management skills An objective-focused, strategic mindset Demonstrated self-starter with the ability to manage multiple projects and complex processes Highly organized, analytical, and detail-oriented with the ability to prioritize work demands, and frequently changing priorities and deadlines Strong technical acumen, with an understanding of marketing functions, terms, and industry standards Strong business acumen, with an understanding of wealth management industry functions, nomenclature, and industry standards Experience with CRM and marketing automation tools such as Salesforce Marketing Cloud and Interaction Studio Experience with Adobe suite, including Photoshop, InDesign, Illustrator, and Workfront Efficient in Microsoft Office (Excel, Word, Outlook, PowerPoint, Visio) Experience developing and deploying account-based marketing strategies Willingness to travel at least 25% (could increase with seasonality or based on business needs)

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