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Director of Marketing
2 months ago
POSITION SUMMARY:
Under the supervision of the President, the Director of Marketing and Communications serves as the leader of the Marketing Department in addition to serving the Development Team in Fundraising Events and Donor Relations/Stewardship. This role would support Admissions also in marketing and admissions strategy as needed.
As the Marketing lead, this person supports the school through the development and implementation of marketing, advertising, communications, and media strategy. He or she would conduct analysis, develop and maintain branding standards in collaboration with the Creative Director, and as a team implement effective, cost-efficient, and strategic marketing and communications measures to retain current families, engage new applicants, encourage donors, and create a brand recognition that reflects the excellence of CDA. The candidate leverages current industry trends, best practices, and technology to propose innovative strategies and oversees the Marketing departments annual budget and personnel. This person will also advise ways to improve clear and concise communications both internally and externally.
As an integral part of the Development team as well, this person would promote for various school events including gala, golf tournaments, business luncheons, and more. Collaborate with the Office of Development to market giving campaigns, develop content for proposals, emails, and printed pieces, and serve at various events.
ESSENTIAL FUNCTIONS:
- Develop and implement marketing, advertising, communications, and media plans and strategies to support Cor am Deo Academy
- Responsible for creating and maintaining key messaging and strategy for the district and campus communication
- Collaborate in all external and internal marketing and communications needs of the Office of Development, the Office of the President, and Campus Administration
- In charge of allocating and managing the Marketing Department budget
- Help promote fundraising events such as the gala, PTF Fun Runs, and golf tournaments, along with other development events such as Business Leaders Luncheons, etc.
- Supervise Communication Coordinators on three campuses as they create and execute the campus communication plans in collaboration with campus leadership, faculty & staff
- Provide strategic insight to maximize effectiveness of communication channels, including social media, e-mail, direct mail utilized by Office of the President, Development, and Admissions to engage constituents
- Ensure that approved plans are effectively executed as scheduled utilizing cross-channel marketing strategies to increase engagement and brand awareness
- Directing the Campus Communications Coordinators in management of Coram Deo Academys social media, external online profiles, website pages, and marketing campaigns
Work in partnership with the Admissions Department to increase the effectiveness of lead generation, enhance prospect engagement, and maximize conversion rates - Work closely with the Office of Developments team to support donor acquisition, development campaign promotion, and sponsor recognition through marketing and communications efforts
- Support the Systems Departments management of the public website by engaging in regular meetings and providing web content for publication
- Collaborate with Creative Director and department heads to ensure the successful completion of marketing project needs to include digital, print, video, and media items such as The Forum, the Impact Report, State of the Academy, and large event-related items (invitations and other marketing collateral) etc.
- Manage the development and distribution of internal and external news releases publicizing achievements and interest items to engage constituents with help from the Campus Communications Coordinators
- Regularly generate and present reports and analysis for all marketing and communications campaigns to inform future marketing efforts and for President and Board of Directors
- Provide strategic insight to maximize effectiveness of communication channels, including social media, e-mail, direct mail utilized by Office of the President, Development, and Admissions to engage constituents
- Ensure that approved plans are effectively executed as scheduled utilizing cross-channel marketing strategies to increase engagement and brand awareness
- Directing the Campus Communications Coordinators in management of Coram Deo Academys social media, external online profiles, website pages, and marketing campaigns
- Work in partnership with the Admissions Department to increase the effectiveness of lead generation, enhance prospect engagement, and maximize conversion rates
- Work closely with the Office of Developments team to support donor acquisition, development campaign promotion, and sponsor recognition through marketing and communications efforts
- Support the Systems Departments management of the public website by engaging in regular meetings and providing web content for publication
- Collaborate with Creative Director and department heads to ensure the successful completion of marketing project needs to include digital, print, video, and media items such as The Forum, the Impact Report, State of the Academy, and large event-related items (invitations and other marketing collateral) etc.
- Manage the development and distribution of internal and external news releases publicizing achievements and interest items to engage constituents with help from the Campus Communications Coordinators
- Regularly generate and present reports and analysis for all marketing and communications campaigns to inform future marketing efforts and for President and Board of Directors
EDUCATION:
- Bachelors degree in marketing, Advertising, Social Media Management, Public Relations, Development or other related field, Required
- Masters Degree Preferred
EXPERIENCE:
- Minimum 5 years of experience in Marketing, Advertising, Social Media Management, Public Relations, or another related field
- Minimum 1 year of professional experience in a managerial function
REQUIRED SKILLS:
- Excellent verbal and written communication skills
- Excellent interpersonal and supervisory skills
- Knowledge in search engine optimization, Google Analytics,
- Experienced in social media platforms, Microsoft Office Suite, and general office technology
- Ideally has some experience with or can quickly learn elements of Raisers Edge, Blackbaud Push Pages, Constant Contact, and Adobe Creative Suite
- Ability to synthesize and analyze data, metrics, and key performance indicators
- Ability to speak publicly and provide relevant training, instruction, or information to audiences
- Ability to work in both team and individual settings
- Ability to work in a fast-paced environment
SPIRITUAL REQUIREMENTS
Coram Deo Academy hires individuals that profess the historic Christian faith. The Nicene Creeddescribes the minimum understanding of and subscription to Christian belief required ofemployees of the Academy. Every employee must also profess to be a Christian believer andsubscribe to this statement. As evidence of the indwelling of the Holy Spirit in their lives, CoramDeo Academy expects all employees to be actively involved in a local church where their faith inpractice is consistent with the Academys mission and statement of faith.
Coram Deo Academy offers a connected culture and rich benefits package for full-time employees, including:
- Medical Insurance: 75% for employee only and 50% for employee plus dependents (coverage begins immediately).
- Health Savings Account: Must be enrolled in HSA compatible medical plan- up to $50/month Employer Match with a $50 Employee Contribution.
- Supplemental Insurance Options (Employee Paid): Dental (Low and High plan option) and Vision Insurance.
- 403(b) Retirement Plan Up to 3% Employer Match with 3% Contribution.
- Employer Paid Life Insurance Policy of $30,000.00.
- CDA Tuition Benefit for Employees Child(ren).
- Five (5) One-Day Holidays: Martin Luther King Day, Good Friday, Easter Monday, Memorial Day, and Labor Day.
Six (6) Full Vacation Periods: Fall Break, Thanksgiving, Christmas (Two Weeks), Spring Break, and Independence Day (One Week).
Personal/Sick Leave: 40 hours (First Year) and 80 hours (Second and Subsequent Years).
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