Marketing Manager
3 months ago
This is a highly visible position in the Boyd Group that is an integral part of our marketing team. The Marketing Manager, Sponsorship & Marketing Programs, will be responsible for overseeing various activations, events, and marketing programs from initial planning through final execution.
This role will optimize business results through productive partnerships with our cross functional team members and with outside vendors.
Key Job Responsibilities
Oversee the creation and execution of promotional campaigns specific to the needs of each project and in support of the brand. Manage advertising, sports sponsorships, and promotional programs to support Boyd brands and services. (Examples include NHRA, NHL sports sponsorships, NABC Recycled Rides, local event sponsorships, etc)
Collaborate with cross functional team members within the organization to create marketing programs that contribute to the organization’s objectives (e.g. Recruiting campaigns, Sales Team initiatives, etc)
Oversee daily details specific to the needs of each project and in support of the brand portfolio
Serve as liaison on behalf of Boyd Group for agency vendors and business partners
Contribute to Marketing Team creative process to ensure proper and consistent communication of the brand’s identity
Manage multiple budgets and assist with budgetary requests, analysis and reporting as needed (i.e. monthly and quarterly)
Create and maintain project budgets and timelines as required for each project and project phase
Lead agency partners to manage marketing and promotional campaigns across multiple channels including digital media, radio, print and mobile
Negotiate annual and multi-year sponsorships and events. (e.g. Analyzing best ROI and leveraging partnerships to gain additional support to support campaigns.)
Active participant and member of the Boyd Group Marketing Team; attends and contributes to regular team meetings and events
Education and/or Experience Required
Bachelor’s degree in business; emphasis on marketing, advertising or communications preferred
3-5 Years of experience in a marketing role at the manager level (could include event, program management, etc)
Demonstrate Proficiency with planning and executing multi-dimensional marketing events and promotions including on site activations, marketing programs and digital marketing
Media Buying/Planning and Digital Marketing experience is a plus
Required Skills/Abilities
We're seeking a creative, organized and enthusiastic individual who has a strong background in planning and executing strong marketing sponsorship events, activations and programs. The ideal candidate will be a detail-oriented self starter with the ability to juggle multiple projects and communicate effectively both internally and externally.
The role requires a strong team player who is highly focused, detail-oriented, and very conscientious of meeting budget restraints and timelines. A creative mind and business acumen are essential to succeed in the role of a marketing manager.
Someone who: Demonstrate core values and can WOW every customer, vendor and partner on a daily basis.
In-depth knowledge of various promotional marketing tactics, tools and techniques
Ability to lead and manage multi-disciplinary projects over multiple markets
Excellent written and verbal and communication skills
Other Requirements
Strong analytical skills to interpret Marketing Program Effectiveness
Monthly Travel (heavier travel expected during key activation periods in spring/summer)
Microsoft Excel/PowerPoint/Word skills; Experience with Google platforms (Sheets/Slides/Docs) a plus
Please note, this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The physical demands of your job must be met to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the job.
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