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Lead Generation and Growth Marketing Specialist

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Lead Generation and Growth Marketing Specialist Friday, August 2, 2024 Humanetics Safety is the pioneer of safety systems used across the automotive, aerospace, defense, and transport sectors. It is the market leader in the design and manufacture of the iconic crash test dummies, the world's most biofidelic anthropomorphic test devices, and a leader in Active Safety test solutions, crash test equipment, and calibration platforms that are used to ensure humans are protected at moments of need. Our hardware devices have exact match digital twins and integrated software platforms that provide customers with powerful solutions to maximize the productivity of their crash test programs. Protecting humans in a world in perpetual motion. The opportunity Bring your passion for marketing and learn fast in a hands-on role to develop marketing communications across internal and external channels. We have an ambitious agenda to bring our iconic products to life and think of innovative ways to engage our customers in person and across digital channels. We are focused on developing a world-class customer experience and an employee experience that energizes colleagues and helps them connect with others. This is a great opportunity for a marketer with experience in developing marketing communication who wants to make an impact in a global team building a hi-tech business whose purpose is to develop cutting-edge industrial technology and save people’s lives. Role Purpose: Support the Marketing team and the Global Growth Marketing Lead in executing and evaluating lead-generating activities, including paid ads, cold email outreach, list building, trade events, webinars, email campaigns, and social media. Utilize analytical skills for campaign data management, optimization, lead generation, reporting, and evaluation. Organize online and offline events, and nurture marketing-qualified leads for sales teams. This role offers professional growth in a fast-paced environment, with opportunities in social media and content development. In conjunction with the team, you will drive growth and: CRM and Data Management Create and maintain forms, landing pages, campaigns, reports, and dashboards in HubSpot. Work with the Salesforce Admin to maintain data hygiene, uphold best practices and maintain HubSpot/Salesforce sync. Campaign Management Build and maintain dashboards to track and report on marketing and sales performance metrics weekly, monthly, quarterly, and annually. Drive demand generation and lead management campaigns, coordinating closely with global sales organizations. Develop data-driven marketing automations to nurture, qualify, and score leads, and deliver account-based marketing. Data Analysis Deeply understand and utilize data to support business growth, consistently testing and learning. Content and SEO/SEM Collaborate with agency partners to deliver SEO/SEM initiatives for lead generation. Develop and execute compelling content strategies, marketing campaigns, and landing pages to drive inbound marketing. Event Coordination Organize, book, and manage logistics for trade events, ensuring a strong presence to engage customers and build relationships. Integrate data from webinars and events into marketing efforts. Any other duties and responsibilities commensurate with the position. Requirements Associate degree in Marketing or Business Administration. 2+ years’ experience in a technical B2B industry. Strong numeracy and analytical skills. Proficiency with HubSpot CRM, Google Data Studio, Google Analytics, Search Console, and Google Ads. Experience with email marketing, data integrity maintenance, and spreadsheet modeling. Excellent verbal and written communication. Ability to meet tight deadlines, prioritize workload, and follow processes. Understanding of digital marketing concepts. Preferred: Bachelor's Degree in Marketing or Business. Knowledge of Drupal, Salesforce, Adobe software (InDesign, Illustrator, Photoshop, Premiere Pro). Social media experience on B2B platforms (LinkedIn, Twitter, YouTube). Person Specification Self-starter with initiative and ownership. Positive, can-do attitude and a team player. Creative thinker with excellent problem-solving skills. Great interpersonal skills and ability to engage all organizational levels. Strong communication skills, both written and verbal. Assertive, proactive, and pragmatic approach. Ability to build and maintain effective relationships quickly. Willingness to learn and become a subject matter expert. Dedicated to upholding compliance and best practices. At Humanetics, privacy and information security is a critical feature of our corporate culture and is the responsibility of all employees. Humanetics is an Equal Opportunity Employer/Veterans/Disabled/LGBT employer. #J-18808-Ljbffr