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Regional Marketing Lead for OES

2 months ago

Lansing, Michigan, United States Valeo Full time
Position Overview:
The OES Regional Marketing Manager is responsible for aligning product marketing with sales strategies to drive market growth. This role involves overseeing the development of the assigned market to enhance sales performance among existing distributors and to onboard new partners.

Key Responsibilities:
  • Market Analysis: Conduct thorough market studies, including gathering information from sales teams and external research initiatives. Analyze market size and competitive landscape, ensuring regular updates to market data.
  • Distribution Strategy: Contribute to the execution of distribution strategies, including the analysis of Customer Development Plans (CDPs) and preparation of sales budgets.
  • Sales Performance Monitoring: Perform monthly sales analyses, generate reports, and implement corrective action plans as necessary.
  • Promotional Activities: Design and oversee promotional campaigns, including the preparation of cost-benefit analyses and key performance indicators (KPIs) for all initiatives.
  • Client Engagement: Regularly visit clients and prospects to strengthen relationships and provide support for product-related inquiries.
  • Pricing Strategy: Collaborate with product marketing to develop pricing strategies based on market trends and competitive analysis.

Qualifications:
Candidates should possess a Bachelor's degree in Marketing or a related field, along with 5-10 years of experience in marketing, brand management, or advertising within the automotive aftermarket or Original Equipment Supplier (OES) sectors. A strong understanding of product development in collaboration with OEMs is also advantageous.

Company Overview:
Valeo is a global technology company dedicated to reinventing mobility through innovative solutions aimed at reducing CO2 emissions and enhancing intuitive driving experiences. With a diverse workforce of over 100,000 employees, Valeo is committed to fostering an inclusive environment that drives innovation and sustainability.