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Social Media Manager Tailored Management
1 month ago
6 - 10 years United States Contract Remote 1 week ago
About the role About the role Social Media Manager
Location: 1 DNA Way, South San Francisco, CA 94080
The Opportunity:
As the Search and Organic Social Media Manager, you will be accountable for delivering high-quality and impactful digital customer experiences through search and organic social media as part of the Experience Operations (XO) team. This role involves developing and implementing strategies across channel platforms to effectively reach and engage our target audiences. You will manage a portfolio of Paid Search on external search engines and Organic social channels, working with multiple partners across the organization, including marketing and medical teams.
Responsibilities: Develop and implement strategies across channel platforms to reach and engage target audiences.
Act as a single point of contact for specific business areas, gathering insights and applying learnings across paid search and organic social.
Collaborate with internal teams to translate marketing objectives and develop comprehensive paid search and organic social media goals.
Manage agency partners to ensure high-quality strategy, content, execution, and communication of clear channel strategy.
Plan, execute, and optimize campaigns across platforms such as LinkedIn, Facebook, Instagram, Google, Bing, ensuring optimal targeting, and performance tracking.
Utilize advanced targeting capabilities and audience segmentation strategies to reach and engage personas and decision-makers within targets.
Monitor and manage campaign budgets effectively, ensuring efficient allocation of resources and maximizing spend.
Leverage internal analytics and external data to support insights and business-focused recommendations.
Implement A/B testing methodologies to optimize ad creative, messaging, targeting parameters, and landing pages for maximum performance and effectiveness.
Seek opportunities to optimize, test pilots, or advance new capabilities and share learnings across XO and the broader enterprise.
Qualifications: Bachelor's degree or commensurate work experience.
5+ years of experience in digital media marketing, media agency, digital brand strategy, social media, analysis, media planning, and strategy.
Previous experience in Experience Operations as a Paid Search or Social Media Manager.
In-depth knowledge of social media advertising platforms, including LinkedIn Ads, Twitter, Meta Ads Manager, Google, Bing, GDN.
Highly experienced with SMMS tools such as Sprinklr, Khoros, Sprout Social.
Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Strong analytical skills and experience with performance analysis and A/B testing.
Preferred Skills: Digital customer experience.
Pharma/biotech experience or experience in a highly regulated industry.
Certification in social media marketing platforms (Facebook, LinkedIn Marketing Labs) and Google Ads.
Knowledge of GA4.
Skills SALES MARKETING STAFFING AND RECRUITING SCIENCE BIOTECHNOLOGY RESEARCH
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