Social Media Manager

2 weeks ago

San Diego, United States Emerging Blue Jobs Full time
Job DescriptionJob DescriptionSocial Media Manager Work Structure: Hybrid (2 days/week in San Diego, CA)Job Summary:The Manager of Social Media will develop and execute social media strategies that drive organic growth and brand awareness for our client’s brand authenticity and authority as an expert in skin health. This role involves collaborating with the CEO on developing the creative content strategy and managing the production and distribution of content across various social media platforms, with a heavy emphasis on Instagram and Youtube.The Social Media Manager will work closely with the marketing and product team to ensure that social media efforts are aligned with overall marketing strategies, brand positioning, and product marketing. They will manage external agencies and one internal team member. The Social Media Manager will analyze and report on performance metrics, optimizing social media campaigns appropriately to achieve business objectives. Additionally, this role will involve monitoring social media trends, managing online reputation, and fostering relationships with social influencers and communities.Specific Responsibilities:Strategy & Planning:
  • Develop a comprehensive social media strategy that aligns with the goals of our client’s brand by incorporating key brand communications and the primary objective of driving authenticity and authority
  • Provide a strategy by platform, including relevancy, prioritization, audience, recommendations for optimization, and timing for every social channel that exists or that is introduced in the future
  • Analyze social media trends (generally and within related product categories), consumer behavior, and competitive landscape to inform recommended strategies. Avoid participation in platforms where relevancy or strategy is misaligned with brand objectives
  • Manage and optimize budgets for content creation and investments to boost engagement to allocate resources efficiently
Content Creation:
  • Responsible for execution of strategic plans as approved
  • Ensure that the content produced for distribution across all social media platforms is aligned with the needs of each channel and meets established standards for the brand
  • Oversee development of the content and production calendar
  • Review production plan, shot lists, added content (PDFs or links), and thumbnails for approval
  • Approve edits prior to sharing with the CEO for feedback and final approval when required
Social Agency Management:
  • Responsible for assessing needs of external partners, developing RFP, and determining recommended partners to work with; Manage negotiation and contract review and submit to Sr. VP for approval
  • Provide direction and oversight to any/all external agencies and partners to ensure brand expectations are met
  • Conduct monthly business reviews with each partner to understand performance
  • Evaluate performance against expectations on a regular basis; redirect agencies for improvement or terminate relationships and find new partners when appropriate
Influencer & Community Partnerships:
  • Manage relationships with social influencers, bloggers, and online communities
  • Determine a strategy for ambassador relationships and a platform for activating, campaign management, monitoring, and evaluating performance
  • Identify relevant partnerships that enhance and distribute the brand’s core value proposition
  • Reinforce the brand’s authority and authenticity
Reporting & Analysis:
  • Analyze social media performance metrics by channel
  • Provide a comprehensive report of all KPIs
  • Recommend adjustments to strategies and tactics to optimize results
  • Produce a monthly ‘Social Insights’ report
Social Monitoring:
  • Stay updated with social media trends and emerging platforms to keep the brand relevant and competitive
  • Monitor social media channels for brand mentions, trends, and customer feedback
  • Provide customer experience team with guidance for communication with the community by channel
  • Collaborate with Marketing and Customer Experience team to ensure ‘No comment left behind’
Key Competencies:
  1. Strategic Thinking: Ability to develop and implement social media strategies that align with overall business goals and drive brand engagement
  2. Content Creation and Curation: Expertise in creating, curating, and managing high-quality content tailored to various social media platforms, including writing, graphic design, and multimedia
  3. Analytics and Performance Measurement: Proficiency in using social media analytics tools to track performance metrics, analyze data, and derive actionable insights to optimize social media campaigns
  4. Community Management: Skills in managing online communities, engaging with followers, addressing comments and inquiries, and fostering a positive brand image
  5. Platform Expertise: In-depth knowledge of major social media platforms (e.g., Facebook, Instagram, X, Pinterest, LinkedIn, TikTok) and their features, trends, and best practices
  6. Campaign Management: Experience in planning, executing, and managing social media campaigns, including paid advertising and promotions, and measuring their effectiveness
  7. Brand Voice and Messaging: Ability to maintain a consistent brand voice and messaging across all social media channels while tailoring content to resonate with different audience segments
  8. Collaboration and Coordination: Strong skills in collaborating with cross-functional teams, including marketing, PR, and design, to ensure cohesive and integrated social media strategies
Experience Required:
  • Demonstrated track record (5+ years total experience, with minimum of 3 years working with premium brands) of managing social media accounts for premium brands or businesses that have a dominant presence in Social Media (250k+ followers on multiple platforms)
  • Experience in developing engaging content (text, images, videos) and managing content calendars, with strong writing and editing skills
  • Ability to use social media analytics tools (e.g., Google Analytics, Facebook Insights, Hootsuite) to track performance, analyze data, and generate actionable insights
  • Experience in designing and managing social media campaigns, including both organic and paid strategies, with a focus on achieving specific marketing goals
  • Proven skills in interacting with online communities, handling customer inquiries, and fostering positive relationships with followers
  • In-depth knowledge of major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) and their respective best practices and trends
  • Experience in managing multiple projects simultaneously, including coordinating with internal teams and external partners to deliver cohesive social media initiatives
  • Ability to maintain a consistent brand voice and image across all social media channels while tailoring content to different audience segments
Salary: $90K-$115K

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