Search and Organic Social Media Manager
2 months ago
Search and Organic Social Media Manager
BCForward is looking for Search and Organic Social Media Manager- South San Francisco, CA 94080- Remote
Position Title: Search and Organic Social Media Manager
Location: South San Francisco, CA 94080 (Remote)
Anticipated Start Date: ASAP
Duration: 6+ Months Contract to Hire
Job Type: Full Time/ W2
Pay Range: $80.00/hr on W2
Education Level: Bachelors
Description: Experience Operations (XO) is a pivotal functional group within Genentech Business Operations (GBO), dedicated to collaborating across Commercial, Medical Affairs, and Government Affairs (CMG) to deliver integrated customer experiences that drive substantial business impact. Genentech aims to consistently provide meaningful and seamless interactions with our transformative medicines, services, and teams. The Search and Organic Social Media Manager plays a critical role in executing this vision.
The Opportunity: As the Search and Organic Social Media Manager within the Experience Operations (XO) team, you will be responsible for crafting and executing high-impact digital customer experiences through search and organic social media channels. Working closely with a team of service experts, you will orchestrate strategies that align with business goals and drive measurable outcomes.
Key Responsibilities:
- Develop and implement robust strategies across paid search and organic social media channels to effectively engage and reach target audiences.
- Manage a portfolio including paid search on external engines and organic social media channels, driving experimentation and insights for business growth.
- Serve as the primary liaison for designated business areas, gathering insights, sharing learnings, and applying best practices across paid search and organic social media efforts.
- Collaborate with internal teams to translate marketing objectives into comprehensive paid search and organic social media goals, executing tactics that support business objectives and enhance performance metrics.
- Direct agency partners to ensure high-quality strategy, content, and execution, while communicating clear channel strategies for successful service delivery.
- Plan, execute, and optimize campaigns across platforms such as LinkedIn, Facebook, Instagram, Google, and Bing, leveraging advanced targeting capabilities and audience segmentation strategies.
- Monitor and manage campaign budgets efficiently, maximizing ROI through effective resource allocation.
- Utilize analytics and external data sources to derive insights and make data-driven recommendations, contributing to continuous improvement and innovation within XO and across the enterprise.
- Implement A/B testing methodologies to optimize ad creative, messaging, targeting parameters, and landing pages for enhanced performance and effectiveness.
Who You Are:
- Bachelor's degree or equivalent work experience, with at least 5 years in digital media marketing, media agency, digital brand strategy, social media, analyst, or media planning roles.
- Previous experience in Experience Operations as a Paid Search or Social Media Manager.
- Proficiency in social media advertising platforms (LinkedIn Ads, Twitter, Meta Ads Manager, Google Ads, Bing, GDN).
- Familiarity with Social Media Management Systems (SMMS) such as Sprinklr, Khoros, or Sprout Social.
- Experience in digital customer experience initiatives.
- Background in pharmaceuticals, biotechnology, or other highly regulated industries.
- Certification in social media marketing platforms (Facebook, LinkedIn Marketing Labs) and Google Ads.
- Knowledge of Google Analytics 4 (GA4) or equivalent analytics platforms.
Benefits:
BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.
About BCforward:
Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.
BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.
BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.
To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.
This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.
Interested candidates please send resume in Word format Please reference job code 224779 when responding to this ad.
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